Gina Rinehart, the magnate behind Hancock Prospecting, demanded that Olympic gold medallist Dawn Fraser be considered for the role of Swimming Australia president. Rinehart also wanted a say in how their sponsorship money was spent, with perks for Fraser including free business-class flights and a per diem allowance. Hancock has invested up to $80 million in Olympic sports and athletes since 2012, with $50 million going to swimming alone, helping athletes stay in the sport.
An investigation revealed the extent of Rinehart’s influence in Australian swimming, including requests for control over the sport’s public image and media relations. Hancock wanted Michael Scott to be approached as the chief executive of Swimming Australia, and made demands for how its sponsorship funds were to be used. While the ultimatum was rejected by Swimming Australia, sources revealed that Rinehart’s involvement in the sport has been demanding, with requests to remove acknowledgments of Country and Pride Month.
Rinehart continues to sponsor Australia’s top swimmers despite the split with Swimming Australia in 2021, providing additional support on top of government funding for athletes. Through the Hancock Prospecting Swimmer Support Scheme, Australian swimmers receive up to $50,000 each, along with incentives for winning medals and setting records. Some athletes, like Kyle Chalmers, have reaped additional benefits through partnerships with companies backed by Rinehart.
The fallout with Swimming Australia was one of several controversies surrounding Hancock’s sponsorships. The company withdrew a $15 million sponsorship with Netball Australia after criticism over comments made by Rinehart’s father, Lang Hancock, regarding Aboriginal people. Despite these issues, Rinehart’s support has been crucial for athletes in sports where prize money is minimal, helping them pursue their dreams and represent Australia on the world stage.
Rinehart’s involvement in swimming extends beyond financial support, with athletes praising her dedication and generosity. She has organized events, sponsored awards nights, and provided gifts to athletes, creating lasting memories and support for their careers. While Swimming Australia faced turmoil in recent years, Hancock maintains that issues with the organization have been resolved, and they are committed to supporting athletes on their Olympic journey.
Rinehart’s impact on Australian sports goes beyond swimming, with successful partnerships in rowing and volleyball as well. While her level of control and demands may be challenging for some organizations, her support has been invaluable for athletes in sports that struggle to attract commercial backing. As Australia looks ahead to the Paris Olympics, Rinehart’s sponsorship of the Australian Olympic Committee reflects her ongoing commitment to supporting the nation’s athletes on the world stage.
