The idea of New York City being the city that never sleeps is slowly changing, as studies have shown that nearly half of Americans suffer from sleep deprivation. As a result, many travelers are prioritizing a good night’s sleep while vacationing. Hotels are capitalizing on this rising trend of sleep tourism by offering creative amenities and services to cater to guests who are looking to rest and recharge during their stays. Hilton’s 2024 Trends Report identified sleep tourism as a popular reason for travel in the coming years, with the market projected to reach $409 billion by 2028. Dr. Whitney Roban, a sleep specialist, emphasized that people are now seeking ways to feel better and healthier, and getting good sleep is a key component of that.
Hotels in New York City are adapting to this trend by offering detailed sleep packages to cater to tourists looking for a restful stay. Equinox Hotels, for example, introduced The Art + Science of Sleep program, which transforms guest rooms into dark, quiet, and cool sleep chambers with the push of a button. Priced at $1,850 for a minimum two-night stay, the program includes amenities like temperature-regulating beds, sleep-inducing beverages, guided breathwork programs, and the Sleep Wave Table. Chris Norton, CEO of Equinox Hotels, highlighted the importance of sleep in achieving overall health and well-being, emphasizing that good sleep is a crucial component of a high-performance lifestyle.
Park Hyatt New York offers AI-powered “smart beds” that can adjust to individual preferences through pressure sensors and offer guided meditation, soundscapes, and music in the hotel’s Restorative Sleep Suites. Other hotels like Refinery Hotels and Tempo by Hilton Times Square are also offering sleep-focused packages with amenities such as signature candles, CBD gummies, and custom mattresses to create a relaxing sleep environment for guests. The Conrad Hotel in New York City provides guests with a Byredo travel kit and scented therapy balms as part of its “Goodnight Conrad” package, acknowledging the growing interest in wellness and sleep tourism among travelers.
While the trend of sleep tourism is gaining momentum, some hotels have been prioritizing guests’ sleep quality for years. The Benjamin Royal Sonesta’s Rest & Renew Program, established in 1999, offers a range of amenities to support a good night’s rest, including a pillow menu, on-demand meditations, and sleep-inducing food and beverage options. Dr. Rebecca Robbins, a Harvard Medical School instructor and sleep expert, emphasized the importance of acknowledging and addressing the need for quality sleep. Hotels are recognizing the value of incorporating sleep-focused amenities and services to cater to guests’ growing interest in prioritizing their well-being and rest during their travels.
In summary, the trend of sleep tourism is on the rise, with travelers prioritizing a good night’s sleep during their vacations. Hotels in New York City and beyond are responding to this trend by offering creative sleep packages and amenities to help guests rest and recharge. From temperature-regulating beds to guided meditation programs and sleep-inducing beverages, hotels are investing in sleep-focused initiatives to cater to guests seeking a relaxing and rejuvenating stay. Whether through AI-powered beds, custom mattresses, or scented therapy balms, the hospitality industry is recognizing the importance of addressing guests’ sleep needs and promoting overall wellness in their accommodations. As awareness grows around the significance of quality sleep, hotels are adapting their offerings to embrace the evolving trend of sleep tourism.
