A beverage company, Liquid Death, is offering a $400,000 fighter jet as a prize in a contest this summer. The jet, dubbed The Dehydrator and branded with the company’s skull logo, is a retired US military Aero L-39C Albatros. Despite not having any weapons capabilities, the jet can reach speeds of up to 470 miles per hour. The company took a shot at Pepsi, referencing their failed jet giveaway in 1995, promising that this contest is not a joke like the previous one.
The contest is reminiscent of Pepsi’s 1990s jet giveaway debacle, where the soda company offered a military-grade Harrier jet as the grand prize, sparking a rush to purchase Pepsi products in hopes of winning. After much anticipation, Pepsi revealed that the contest was a hoax, leading to a lawsuit and the creation of the Netflix series “Pepsi, Where’s My Jet?” In contrast, Liquid Death asserts that their contest is genuine, assuring participants that they do not have to resort to legal action to receive their jet prize.
The $400,000 fighter jet is being given away as part of a unique marketing campaign by Liquid Death. The company is encouraging participants to purchase their products from a physical store and submit their receipts for entry into the contest. Each item purchased is worth one entry, with a maximum of 400 entries allowed per participant. In addition to the jet, the winner will receive six months of free hangar space near Chicago, a Liquid Death flight helmet, and a year’s supply of the canned drink.
The brand has created a promotional video featuring a Liquid Death-drinker actor claiming that the jet will make the winner “empty their stomach” and “relieve them of bodily fluids.” The contest has garnered attention due to the unusual nature of the prize and the bold claims made by the company. To clarify any doubts about the legitimacy of the contest, Liquid Death included a section in their Frequently Asked Questions stating that the contest is not a joke and emphasizing that the winner will indeed receive the jet without any legal battles.
Liquid Death’s decision to offer a fighter jet as a prize highlights the company’s commitment to innovative and attention-grabbing marketing strategies. By offering such a unique and extravagant prize, the brand has generated significant buzz and interest in their products. The contest serves as a bold statement from Liquid Death, solidifying their position as a non-conventional and boundary-pushing brand in the beverage industry.
Overall, Liquid Death’s jet giveaway contest is a bold marketing move that has captured the attention of consumers and media alike. With a $400,000 fighter jet as the grand prize, the company has set itself apart from other beverage companies and created a buzz around their brand. As the contest unfolds, it will be interesting to see how participants engage with the promotion and the impact it has on Liquid Death’s brand image and sales.
