The TikTok viral song “Man in Finance” has caught the attention of many, but style experts are not convinced that the “finance bros” are dressed appropriately for the occasion. The song, created by Megan Boni, has sparked a frenzy of attention for the group known for their privileged, overworked, and at times pompous nature. The traditional style associated with Wall Street bankers and venture capitalists has evolved into a more casual, athleisure-based look, with tailored suits being traded for joggers and puffy vests, and fine linens for tech fabrics.
While the dress code for investment bankers has become more lenient, experts believe that it is time for the finance bros to elevate their appearances. Many men working in finance have opted for comfortable, stretchy fabrics that prioritize comfort over style, resulting in a lack of creativity in their outfits. This “unspoken uniform” that exists within the finance world can often discourage men from dressing more creatively, leading to a more uniform and less appealing style overall.
Image consultant Kin Moy predicts a menswear renaissance in which the finance bro aesthetic will be reimagined to reflect a more mature and sophisticated style. Stylists like Samantha Brown suggest that finance bros may be shifting towards more polished and refined brands this summer, such as Todd Snyder and Theory. Accessorizing is also emphasized to add a touch of elegance and style to outfits, as watches can communicate status and style in a subtle way.
To help finance bros improve their style, experts recommend specific brands and pieces, such as Bonobos Weekday Warrior Dress Pants for a blend of comfort and style, Eton Signature Twill Shirt for a more formal look, and Maverick and Co. Manhattan Deluxe Leather Briefcase for a sophisticated accessory. Todd Snyder X Sperry Top-sider Suede Boat Shoes and Theory Brenan Polo Shirt in Cotton-Linen are also suggested for a more refined and polished look. Rag & Bone and Vince offer options for fill-ins in a menswear wardrobe, such as the Noah Cotton Blouson Shirt Jacket and Fulton Leather Sneaker.
Overall, the consensus among stylists and experts is that it may be time for finance bros to update and modernize their style to reflect a more mature and sophisticated look. By incorporating high-quality pieces and paying attention to details like accessories, finance bros have the potential to revamp their image and make a positive impression this summer. With the right guidance and selection of brands, finance bros can elevate their style while still maintaining a sense of professionalism and sophistication in their outfits.
