Lundberg Family Farms, founded in 1937, has been committed to sustainable farming practices and leaving the land better than they found it. The company recently announced the Regenerative Organic Certification of more than 8,500 acres of rice fields, offering over 70 Regenerative Organic Certified products. The company aims to be 100% Regenerative Organic Certified by 2027 and lead the regenerative organic agriculture movement in the U.S.
Regenerative Organic Certification, offered by the Regenerative Organic Alliance, focuses on farming practices that not only protect but also rehabilitate the environment, with requirements for soil health, animal welfare, and social wellbeing. The ROC certification validates the farming practices of Lundberg Family Farms, aligning with their long-term philosophy of caring for the land and its inhabitants. The company believes in the importance of holding the industry accountable for making meaningful change through certification.
Bryce and Brita Lundberg emphasized the importance of stewardship in sustainability practices and the role of ROC certification in bringing about meaningful change in the industry. The family’s commitment to growing high-quality rice using organic and regenerative farming practices stems from a philosophy passed down through generations. They believe that regenerative organic farming practices can positively impact consumers’ plates and the planet, especially in the face of climate change.
The Lundbergs made changes to their approach to rice farming to meet ROC certification requirements, which include pillars of soil health, animal welfare, and social fairness. By flooding a portion of their fields during winter to replicate natural wetlands, they provide habitat for migratory birds and support biodiversity. The family’s farming practices focus on environmental stewardship, using cover crops, natural methods for weed control, and solar energy to leave the land better than they found it.
The Lundbergs believe that regenerative farming should start with organic practices and that certification and third-party verification are essential to build consumer trust and hold the industry accountable. As active participants in defining regenerative agriculture in California, they emphasize the importance of meaningful change based on specific regional contexts. The family hopes to educate consumers and retailers on the value of regenerative organic farming and encourage them to support it.
Looking ahead, Lundberg Family Farms aims to transition all their organic rice to Regenerative Organic Certified by 2027. They are working with the regenerative organic community to educate consumers about the impact of their food choices on the planet. The family encourages consumers to eat like the world depends on it and choose food that not only tastes good but also contributes to land restoration, habitat preservation, and community building. Lundberg Family Farms believes that by making informed choices about food, consumers can be a force for positive change in the world.
