Life sciences events have become more important than ever as face-to-face meetings return in full force. With the industry playing a crucial role in addressing health challenges, event planners must adapt to rapid changes and take advantage of technological innovations to support the professionals in the field. The global pandemic highlighted the importance of in-person collaboration in tackling today’s biggest problems, making life sciences events essential for gathering, inspiring, and supporting those working to keep us healthy.
To meet the requirements of the industry and support the work of professionals in solving current challenges and preventing future issues, life sciences events must adhere to medical professionals’ health and safety standards while incorporating digital innovations. There is also a growing pressure to build connections between the life sciences sector and other industries such as education, technology, and venture capital. Planners are faced with the challenge of creating events that meet the moment by implementing important trends for life sciences gatherings.
PHL Life Sciences, a division of the Philadelphia Convention and Visitors Bureau, offers deep expertise and robust support for event planners seeking to attract attendees and build a brain trust within the industry. By partnering with a convention and visitors bureau or destination management organization, planners can access locally respected experts and renowned professionals in the life sciences field. PHL Life Sciences has cultivated relationships with over 100 local colleges and universities and connects planners with leading pharmaceutical companies, investors, and professional associations.
Inspiring breakthroughs in the life sciences industry requires financial investment and support as well as nurturing the next generation of talent. Event planners should seek partners that maintain connections with both established professionals and emerging talent, such as students and startup companies. Philadelphia, known as “Cellicon Valley,” is home to cutting-edge therapies developed by local talent and supported by investors. The city’s wealth of resources and innovation hubs make it an ideal location for inspiring future breakthroughs in the industry.
Technological innovation is crucial in pushing the life sciences industry forward, with tools like artificial intelligence and data analysis playing a significant role. Event planners should select partners that can bring innovation to the meeting room and convention floor, enhancing the overall experience for attendees. Philadelphia’s Pennsylvania Convention Center is strategically located in the heart of the city, offering access to specialized facilities, professional resources, and world-class health and safety protocols to support the work of life sciences events.
In addition to meeting the specific needs of life sciences events, planners should also consider a destination’s broader appeal as a travel destination. As bleisure travel becomes more common, blending business and pleasure into a single trip, it is important for attendees to enjoy the cities they visit for work. Philadelphia offers a walkable city with a bustling international airport, cultural and historical activities, and well-respected museums dedicated to the history of life sciences and the medical profession. By considering these factors, planners can create successful life sciences events that meet the needs of attendees while also providing an enjoyable travel experience.
