Amazon has introduced a new mobile app for its Amazon One palm-recognition technology, allowing users to sign up for the service on their phones by taking a photo of their palm for registration. This new feature aims to make the signup process smoother for first-time users, as they no longer need to use in-store kiosks for registration. The app includes AI capabilities that can match a photo taken on a camera phone with the near-infrared palm and vein imagery captured by an Amazon One device for verification.
Amazon One uses both the palm and its underlying vein structure to create a unique numerical representation called a palm signature for identity matching. This ensures a high level of accuracy at 99.9999%, as the new AI innovation compares vector representations of palm images from the app with those from an Amazon One device. The app is compatible with iOS and Android devices, making it accessible to a wider audience for various purposes such as entry, identification, and payment.
The technology has been implemented in over 500 U.S. Whole Foods stores and various other locations like Amazon Go stores, stadiums, airports, and convenience stores. Despite some backlash at certain venues, Amazon assures users that palm data will not be shared with third parties under any circumstances, unless legally required to comply with a valid and binding order. The Amazon One app has been used more than 8 million times, and over 80% of users at Whole Foods and Amazon stores become recurring users, indicating a positive reception to the technology.
In addition to retail locations, Amazon One has also been offered for building access and corporate security purposes. The expansion of this technology into different sectors demonstrates Amazon’s commitment to enhancing user experience through convenient and secure identity verification methods. As Amazon continues to innovate and improve the Amazon One system, users can expect increased efficiency and accuracy in using palm-recognition technology for a variety of applications in the future.
