CAULIPOWER, known for disrupting the frozen aisle with gluten-free, better-for-you innovations, has appointed Tyler Ricks as its new CEO. Ricks, a veteran CPG executive, brings extensive experience to the role and aims to lead the company through a new phase of growth following nine new product launches in the past year. The brand’s mission to reinvent America’s favorite comfort foods while prioritizing taste, health, and convenience remains a top priority.
Gail Becker, the founder of CAULIPOWER, expressed excitement about partnering with Ricks on the company’s journey toward continued growth. With Ricks’ leadership skills and experience in the food and beverage industry, Becker is confident in the brand’s future under his guidance. As Becker remains involved in key areas such as innovation, commercialization, brand strategy, and serving as a spokesperson for the brand, Ricks will work closely with her and the team to scale the business daily.
Ricks shared his enthusiasm for joining CAULIPOWER and leading the team toward future growth and success. With a focus on maintaining the brand’s mission, product quality standards, and culture, Ricks values the contributions of the diverse and talented leadership team, which is comprised of 85% female leaders. His priority as CEO is to harness the team’s talent, align their efforts, overcome obstacles to success, and empower them to excel in their roles, while also leveraging Becker’s expertise as a key thought leader and member of the leadership team.
With a background in brand management, innovation, and sales at PepsiCo, Ricks has played a significant role in the better-for-you food space, supporting companies like Plum Organics, Bear Naked Granola, Yasso Frozen Greek Yogurt, and Wholesome Sweeteners through periods of growth and successful exits. Having held multiple CEO titles, served on numerous boards of directors, and invested in numerous businesses, Ricks brings a wealth of experience to his new role. His track record includes leading start-ups and larger companies like Einstein Noah Restaurant Group, which had 1,200 locations and $650 million in revenue.
CAULIPOWER products, known for their accessibility and health benefits, can be found in 25,000 stores nationwide. With Ricks at the helm envisioning future growth and innovation, the brand is poised to continue its mission of making delicious, better-for-you options available to consumers. The partnership between Ricks and Becker, along with the dedicated team of leaders, will drive the company forward into its next chapter of success, building on past achievements and striving for excellence in all aspects of the business.
