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Home»World
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Global Cocoa Prices Reach ‘Record Highs’, Bringing a Bittersweet Surprise to Easter Shoppers

March 28, 2024No Comments2 Mins Read
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Shoppers may be in for an unpleasant surprise this Easter as chocolate prices are soaring due to changing climate patterns affecting global cocoa supplies and impacting the earnings of farmers in West Africa, where about three-quarters of the world’s cocoa is produced. Dusty seasonal winds from the Sahara, heavy rainfall, and black pod disease are causing lower yields and higher production costs for cocoa farmers. As a result, the global price of cocoa has risen sharply, with cocoa futures doubling this year and trading at record highs.

Major confectionery companies in Europe and the United States have increased chocolate prices in response to the rising cocoa costs, leading to higher net profit margins. Despite consumer price increases, some companies are not ruling out further hikes to help meet revenue growth forecasts. Consumer groups are tracking these price increases, with popular brands like Lindt and Toblerone reportedly seeing a 50% increase in prices for chocolate Easter eggs and bunnies this year.

Cocoa farmers blame climate change for their poor crops, with cacao trees being especially sensitive to changes in weather. Severe harmattan winds and months of rain have impacted the development of cacao pods, leading to lower yields. Farmers are facing challenges with production shortfalls and increasing costs, making it difficult to survive. To combat these challenges, authorities are promoting education on farming methods and irrigation systems to mitigate climate change effects.

Despite the rising chocolate prices, consumers are expected to continue spending on Easter sweets this year, with the National Retail Federation forecasting high spending compared to historical standards. In Switzerland, domestic chocolate consumption slightly decreased last year due to retail chocolate price increases. Larger chocolate companies like Lindt & Sprüngli have reported increased profitability, attributing growth to price increases. However, smaller businesses like Sandrine Chocolates in London are struggling to keep up with cocoa price spikes, leading to decreased sales and financial challenges.

As Easter approaches, the global price of cocoa continues to rise, impacting both chocolate companies and consumers. While major confectionery companies have raised chocolate prices in response to increasing cocoa costs, smaller businesses are facing financial challenges and declining sales. Authorities are promoting farming education and irrigation systems to help mitigate the effects of climate change on cocoa production, while consumers are expected to maintain high spending on Easter sweets despite rising prices.

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