The survey of 2,000 U.S. adults with travel plans this summer revealed that most Americans define a “vacation” as travel for relaxation, while a “trip” is travel for a purpose or simply getting out of their hometown. Common indicators of being in “vacation mode” include arriving at the hotel and taking in the first breath of ocean air. The majority of travelers are opting to drive to their destinations this year, with many choosing to do so in order to bond with their travel companions. Driving to their destination is seen as making travel experiences more enjoyable for nearly eight in 10 respondents.
Travelers are participating in various activities during their summer getaways, such as attending family and friend reunions, exploring new cities, or simply relaxing. They are also taking on various roles such as a relaxation reminder, trip coordinator, activities and excursion guide, or even backseat driver. Travelers are staying at hotels, rental homes, or family member’s homes during their getaways, with most preferring to keep their items in their luggage rather than unpack. The ideal time for getaways is a mix of holiday and off-holiday weekends according to participants.
Cost is a significant factor in travel planning for summer vacation, with nearly nine in 10 travelers stating that cost will impact their travel plans this summer. Most travelers believe that cost will have more of an impact than last year, and many are looking for discount codes or deals to help offset costs. Some travelers aim to plan trips in advance to find the best deals and save money. The survey also revealed that many Americans believe that summer trips should be memorable but shouldn’t break the bank, emphasizing the importance of affordable accommodations and rewards programs in travel planning.
The survey outlined how respondents define a trip and a vacation, with many defining a trip as traveling for a purpose or event, getting out of their city, or taking shorter trips. On the other hand, a vacation is often defined as traveling for relaxation, spending more than three days away from home, disconnecting from work, and getting out of the usual routine. The most important factors when planning trips and vacations according to respondents include cost, location, the ability to relax and unplug, opportunities for new experiences, weather, and the ability to bring family or loved ones along. Conducted by OnePoll on behalf of Motel 6, the survey was commissioned in March 2024 and obtained responses from 2,000 Americans with summer leisure plans.
