Makeup trends from 2016 are making a comeback in 2024, as shown in a viral video by makeup artist Ashlee Day. In the video, Day compared her makeup application techniques from the two years, showcasing the evolution of base makeup over the last eight years. In 2016, she favored heavy, full coverage matte foundation, while in 2024, she opted for a more natural, glowy look using a luminous complexion booster instead of a foundation.
In addition to the foundation, Day also highlighted the differences in concealer application between 2016 and 2024. In 2016, she used a full coverage, light shade under her eyes using the ‘triangle’ method, while in 2024, she opted for a hydrating formula closer to her skin tone and spot applied it where needed. Powder products were popular in 2016, but in 2024, Day switched to using liquid and cream blush, contour, and bronzer for a more natural look.
In the 2016 half of her face, Day demonstrated how she used to ‘bake’ with excessive amounts of powder, while in 2024, she applied powder with a lighter hand using a powder puff. She also shared how she would apply bronzer everywhere on her face in 2016, creating a cakey look, whereas in 2024, she was more strategic with the placement of blush to sculpt and lift her face.
The side-by-side comparison of the makeup techniques from 2016 and 2024 sparked nostalgia among viewers, with many reminiscing about their own makeup experiences from 2016. Some viewers commented on how the makeup trends from 2016 may not have been as flattering as they thought at the time, while others expressed their continued love for the 2016 style. The video serves as a reminder of how makeup trends evolve over time and how personal preferences play a role in defining one’s individual style.
Overall, the viral video by Ashlee Day offers a glimpse into the changing trends in makeup application over the years, illustrating how techniques and products have evolved from heavy, matte looks in 2016 to more natural, glowy styles in 2024. The comparison highlights the importance of adapting to new trends while also embracing individual preferences and styles when it comes to makeup. Beauty enthusiasts can use this video as inspiration to experiment with different makeup techniques and products to find a look that suits them best.
