The NFL’s decision to stream its historic game in São Paulo, Brazil, on the Peacock streaming service has sparked criticism from National Radio Hall of Famer and ESPN contributor Chris “Mad Dog” Russo. Russo expressed frustration that loyal fans who attend games in person may miss out on the season opener if they do not have access to the streaming service. He also criticized the league for placing games on platforms like Amazon and in Europe, as well as adding extra teams to the playoffs. The game in Brazil will feature the Philadelphia Eagles playing a yet-to-be-announced team, marking the first-ever NFL game in the country.
Russo made it clear that he was not enthusiastic about subscribing to yet another streaming service to watch NFL games. He highlighted the challenges of accessing platforms like Peacock and expressed a preference for the traditional viewing experience with familiar commentators. The Eagles will give up a home game in exchange for playing in Brazil, with their scheduled matchups against the Green Bay Packers or Cleveland Browns likely being forfeited to accommodate the international game. Despite Russo’s concerns, NBC Sports leadership expressed excitement about showcasing the historic game exclusively on Peacock as part of the network’s presentation of multiple primetime games on the NFL’s opening weekend.
This is not the first time the NFL has turned to streaming platforms to broadcast games, as earlier this year, a wild-card round playoff game between the Kansas City Chiefs and Miami Dolphins was exclusively streamed on Peacock. Russo and others have criticized the league’s move towards streaming, citing concerns about accessibility for fans and the traditional viewing experience. Chiefs player Charles Omenihu voiced his frustration with the game being available only on the streaming service, highlighting the challenges that some fans may face in accessing these platforms. Despite the backlash, the NFL appears to be committed to exploring streaming options as part of their business model.
NBC Sports president Rick Cordella expressed enthusiasm about the opportunity to showcase the NFL’s first-ever regular-season game in Brazil on Peacock, as part of the network’s extensive coverage of the opening weekend games. The decision to stream the game exclusively on Peacock reflects the NFL’s effort to cater to younger audiences who are increasingly turning to streaming services for their entertainment needs. While some fans, like Russo, may prefer the traditional broadcast experience with familiar commentators, the league’s move towards streaming reflects a broader shift in the entertainment industry towards digital platforms. As the NFL continues to explore streaming options, it remains to be seen how fans and players will adapt to these changes in the way games are broadcast and consumed.
