Aerial, a Seattle startup, has received $2 million in pre-seed funding to support its AI-powered solution for analyzing unstructured business data. The funding round was led by Fuse, a Seattle-area venture capital firm, with participation from Pack Ventures and previous investors such as Madrona Venture Group’s Pioneer Fund. Aerial plans to use the investment to accelerate the development and implementation of its artificial intelligence solutions, which utilize machine learning algorithms, natural language processing, and deep learning techniques to extract, organize, and cross-reference unstructured data automatically.
The startup aims to help companies make use of the business data they accumulate over time by providing a platform that can streamline the process of managing and analyzing legal documents. Aerial’s software is designed to replace expensive service providers, such as lawyers, accountants, and bankers, who are typically involved in managing, storing, and categorizing data for businesses. Co-founder and CEO Doug Logan, a former corporate lawyer, likens Aerial to a “QuickBooks for legal documents,” emphasizing the efficiency and cost-effectiveness of the platform compared to traditional methods of data management.
Doug Logan’s background as a corporate lawyer at K&L Gates provided him with firsthand experience of the challenges companies face in managing and sharing information across various departments and stakeholders. He launched Aerial three years ago with the goal of simplifying the process of handling unstructured data and enabling companies to leverage their data more effectively. Michael Li, co-founder and CTO of Aerial, joined the company in January 2022, bringing expertise in data science and computational mathematics from Princeton University. With a team of six employees, Aerial has more than 100 companies using its product, despite being pre-revenue.
Aerial’s technology leverages advanced AI capabilities to sift through what Logan refers to as “document graveyards,” where unstructured business data is often stored without being properly analyzed or utilized. By automating the process of extracting and organizing this data, Aerial aims to provide companies with valuable insights and actionable information that can drive decision-making and business growth. The startup’s platform is designed to be user-friendly and accessible, enabling companies of all sizes to harness the power of their data without relying on external service providers.
With the new funding in place, Aerial plans to further develop its AI solutions and expand its customer base. By automating the analysis of unstructured data, the startup aims to unlock the potential of businesses to make more informed decisions and drive innovation. By simplifying the process of managing legal documents and other unstructured data, Aerial is positioning itself as a valuable tool for companies looking to streamline their operations and maximize the value of their data assets. As the startup continues to grow and refine its technology, it is poised to make a significant impact on the way organizations handle and leverage their data.
