In the world of tech, several significant developments took place this week that could impact businesses. First, TikTok’s president of global business solutions, Blake Chandlee, has promised that the company will not back down in the face of a potential ban in the U.S. Advertisers and small business owners are concerned about the impact on their ad revenue, but TikTok is increasing available tools for marketers to entice user participation and promote ad campaigns. U.S. ad sales on the platform are expected to reach $8.66 billion this year, making up 2.8% of all digital ad spend.
The launch of Apple’s new 13-inch iPad Pro could potentially turn the device into a true laptop replacement. The new model features a thinner design, a crisper Ultra Retina XDR screen with OLED technology, and a powerful neural engine that is 60 times faster than its predecessor. This will enable the iPad Pro to handle AI tasks on the device itself, potentially making it a more attractive option for businesses looking for a versatile device.
Chromebook users will now have access to a central hub to find all the best apps for their laptop, thanks to the introduction of the App Mall. The App Mall will include apps available in Android, Linux, or Progressive Web Apps, making it easier for users to find and access the applications they need. This new feature could save users time and make it more convenient to navigate and utilize their Chromebook for work-related tasks.
The Verge has rated Arc for Windows as the best new browser, offering users a refreshing alternative to Chrome. Arc’s Spaces feature allows users to organize their tabs into designated spaces, making it easier to manage multiple tabs for different tasks. Users can create spaces for work, travel, music, research, and more, organizing their browsing experience more efficiently. Arc is available on Windows 11, providing an alternative browsing experience for Windows users.
Ford has launched an AI-driven ‘University’ to fill knowledge gaps among dealership employees. The program aims to train employees on advanced technologies used in “software-defined” vehicles, helping them engage with customers in a more informative and meaningful way. With a team of video producers and content creators, Ford University will provide employees with the necessary knowledge to keep up with the swift pace of new products and technologies in the automotive industry. Training on AI-driven applications will become increasingly important as companies look to leverage the benefits of these technologies.
Overall, these tech developments highlight the importance of staying current with the latest advancements in the industry to remain competitive. From potential bans on popular platforms like TikTok to innovative products like Apple’s new iPad Pro and organizational tools like the App Mall for Chromebook users, businesses must adapt to new technologies and provide ongoing training to employees to maximize the benefits of AI-driven applications like the ones offered by Ford University. Keeping up with these trends and developments can help businesses stay ahead of the curve and maintain a competitive edge in today’s rapidly evolving tech landscape.
