Disney and Warner Bros. Discovery have announced a new streaming bundle that will combine Disney+, Hulu, and Max, set to launch this summer. This move reflects a trend in the streaming industry towards bundling top brand offerings. The bundle will be offered in both ad-supported and ad-free plans, although pricing details have not yet been revealed.
The content in the bundle will come from popular brands such as ABC, CNN, Marvel, DC, Food Network, Searchlight, and more. While no exact release date has been provided, consumers can expect a variety of high-quality content to be included in the bundle. As Disney’s current bundle, which includes Disney+, Hulu, and ESPN+, is priced at $14.99 a month with ads and $24.99 without ads, it is possible that the addition of Max could lead to a higher price for the new bundle.
Disney has stated that more information about the bundle will be shared in the coming months, providing consumers with more clarity on what to expect. In a recent earnings report, Disney reported a $47 million quarterly operating profit for its Hulu and Disney+ streaming services, while Warner Bros. Discovery secured $103 million in profit in 2023 through its direct-to-consumer division, which includes the Max streaming service. This indicates the growing importance of streaming services to both companies.
Disney CEO Bob Iger highlighted streaming as a key driver of growth for the company during a recent earnings call, emphasizing the significance of the streaming industry. Despite challenges faced by Disney and Warner Bros. Discovery in the stock market, with Disney’s stock experiencing its worst day since 2022 and Warner Bros. Discovery’s stock hitting a record low, the companies remain committed to expanding their streaming offerings to meet the evolving needs of consumers. The new streaming bundle is just one example of this ongoing effort.
