Point of View is a new women’s clothing label founded by Aditi Sinha and Sakina Adeeb, both with experience working at Amazon. Sinha was inspired to start the company after witnessing a colleague struggling due to the lack of pockets in women’s clothing. Point of View aims to address this “pockets inequality” by offering stylish designs with pockets big enough to hold smartphones. The debut collection has been well-received, with a focus on larger pockets to accommodate modern technology.
Sinha’s background in branding and marketing, coupled with her experience at Amazon, has shaped her vision for Point of View. She hopes to spark a larger movement within the women’s fashion industry to offer more practical and stylish clothing for women. The company’s Pocket Pledge focuses on incorporating functional design features, such as larger pockets, into its clothing line. Sinha believes in the power of meaningful change and aims to make a positive impact through her work with Point of View.
Research conducted by Sinha revealed that only 5% of women’s clothing can accommodate a smartphone, compared to 85% of men’s clothing. Even when women’s clothing has pockets, they are often too small to be practical. Point of View spent months perfecting the design of their pockets, ensuring they were deep enough to hold smartphones and made from a strong fabric that feels comfortable against the skin. The company is also exploring additional features such as stretchable fabric and adjustable pants lengths.
In addition to pockets, Point of View is looking into incorporating other design features such as hidden buttons and built-in bra-strap holders. They hope to provide women with clothing that is both practical and stylish, catering to the needs of modern working women. The company has been self-funded so far, with a team in India overseeing design, operations, and logistics. Point of View is focused on providing innovative solutions to common issues faced by women in the workplace.
Sinha’s experience as a woman in the tech industry has influenced her approach to building Point of View. She believes in the power of femininity and authentic self-expression, and aims to create a space where women can feel comfortable and empowered. The company’s commitment to diversity and inclusion extends beyond its products, as they strive to create a world where practicality in women’s fashion is the norm, not a luxury. Sinha envisions small victories, such as equal pockets, leading to greater strides towards gender equality in the fashion industry.
Point of View’s direct-to-consumer model and focus on practical design features set it apart in the women’s fashion industry. The company’s dedication to providing quality clothing for modern working women, along with its innovative approach to design, has garnered positive feedback from early customers. Sinha and Adeeb hope to continue expanding their brand and making a positive impact on the fashion industry, one stylish and practical garment at a time.
