Aesthetic nurse practitioner Chris Bustamante has created a booming business in New York City by offering anal Botox procedures that he calls “HoleTox” at his medspa, Lushful Aesthetics. The stigma surrounding sex enhancement treatments is starting to diminish, making younger generations more curious and adventurous when it comes to improving their sex lives through unconventional methods. Most clients, aged between 25 and 40, come from out of state specifically for the $900 procedure, which takes just 3 minutes to complete and can help with discomfort during anal sex, as well as the healing of fissures and hemorrhoids.
The majority of Bustamante’s clients for the anal Botox procedure are gay men, but he has also treated a few straight men who have unique sexual experiences such as pegging. Currently, he performs about five of these procedures per week, but he expects more bookings as Pride Month approaches in June. Lushful Aesthetics stands out in that 95% of its clients are male, with the most popular procedure being penis filler that can cost up to $10,000. Bustamante takes an artistic approach to enhancing the penis, focusing on contouring, defining, and refining its aesthetic to make it more appealing rather than just making it bigger.
Thanks to strong word of mouth and savvy social media marketing, Bustamante is now booking up to 25 penis filler appointments per week. His diverse clientele includes blue-collar workers, C-suite executives, performers from LA, and real estate investors from Miami. As more men consider once-taboo treatments, Bustamante believes that his business will continue to grow even faster. He emphasizes the importance of education and breaking down barriers and myths surrounding these procedures to help patients feel more comfortable and informed.
Bustamante’s anal Botox procedure is gaining popularity among younger generations who are more open to exploring unconventional methods of enhancing their sex lives. The quick and effective treatment appeals to those who receive anal sex and can provide relief for those with tight anatomies or issues like fissures and hemorrhoids. Despite predominantly serving gay men, Bustamante has also treated straight men with unique sexual experiences. As the practice continues to attract a diverse male clientele, Bustamante remains focused on providing artistic enhancements that complement the natural aesthetic of the penis, rather than simply making it bigger for the sake of it.
With the increasing acceptance and interest in these once-taboo treatments, Bustamante is optimistic about the future of his business. He credits his team for helping patients navigate their curiosities and anxieties, providing education and breaking down misconceptions. As more men consider procedures like anal Botox and penis filler, Bustamante expects to see a significant growth in bookings and clientele. By catering to a wide range of clients and focusing on quality results rather than simply making things bigger, Bustamante has established himself as a leader in the field of aesthetic enhancements for men.
