Snoop Dogg and Dr. Dre’s beverage company Gin & Juice are set to sponsor the Arizona Bowl, now known as the “Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop.” This move marks a departure from past sponsors, as an alcohol brand has always been off the table for the bowl game. The Arizona Bowl, played at Arizona Stadium in Tucson, is a relatively young event, with the first edition taking place in 2015. The Mountain West Conference and the MAC typically send representatives to the game, which was previously sponsored by Barstool Sports.
Snoop Dogg, a 17-time Grammy Award winner, is expected to be involved in the game’s broadcast and will be part of a musical element surrounding the event. A Chevy Impala, featured on the “Gin and Juice” bottle logo, may also be incorporated in some way during the game. Before the bowl game, youth teams from California and Arizona will face off in the “Snooper Bowl.” Snoop Dogg has a history of involvement in youth football, having created the Snoop Youth Football League in 2006, which has benefited over 60,000 inner-city children in Los Angeles.
Snoop Dogg, known for his football fandom and Super Bowl halftime show performances, expressed excitement about bringing the “juice” back to college football. The Arizona Bowl is set to be a unique game day experience with the involvement of Gin & Juice By Dre and Snoop as sponsors. Details on potential modifications for the bowl game have not been disclosed, but other non-College Football Playoff bowls have implemented creative changes in recent years to attract top players. The Duke’s Mayo Bowl, for example, features the winning coach being doused in mayonnaise, while the Pop-Tarts Bowl introduced an edible Pop-Tart mascot.
The 2024 Arizona Bowl is scheduled for Dec. 28, with plans to enhance the game day experience for fans through the partnership with Snoop Dogg, Gin & Juice, and other potential surprises. The bowl game aims to provide a unique and memorable event for viewers and attendees, in line with its tradition of taking risks and thinking outside the box. As the landscape of college football continues to evolve, bowl games like the Arizona Bowl are adapting to attract attention and keep players engaged in participating in these postseason matchups. With high-profile sponsors and special features, the Arizona Bowl is poised to offer an exciting and entertaining experience for all involved.
