Andi Cross, a growth strategist, divemaster, founder of impact consultancy WILDPALM, and Edges of Earth expedition lead, highlights the importance of wildlife conservation in the tourism industry. She notes that wildlife is more valuable alive than dead, not just for its ecological roles but also for its economic and cultural significance to communities worldwide. Many people are willing to commit resources to see animals thriving in their natural habitats, which has real implications for businesses.
Cross discusses examples of sustainable tourism practices benefiting both wildlife and local economies. In Iceland, whale watching has become a lucrative industry, attracting tourists who want to witness these majestic creatures in their natural environment rather than participate in hunting activities. Similarly, shark fishing communities in Indonesia have shifted towards conservation efforts, recognizing the economic benefits of offering shark diving experiences to tourists instead of exploiting the animals.
In the United States, Florida’s manatee population is under threat from boat strikes, prompting conservation efforts to protect these gentle giants. As Florida saw a surge in staycations during the pandemic, ecotourism operators capitalized on opportunities to engage locals in conservation initiatives. Mastercard reported an increase in consumer interest in environmental conservation during the pandemic, emphasizing the importance of the health of local wildlife in driving sustainable tourism practices.
Cross emphasizes the need for businesses to embed sustainability into their vision, mission, and core values in order to foster community development and ecosystem preservation. She encourages leaders, entrepreneurs, and policymakers to prioritize sustainability in their business strategy, investing in conservation efforts and supporting sustainable tourism practices. By actively contributing to the regeneration of the planet, businesses can shape a future where tourism and conservation work together for mutual benefit.
Cross offers practical advice for businesses looking to incorporate sustainability into their operations, including rewiring their business plan to align with corporate social responsibility and environmental, social, and governance tenets. She suggests rethinking supply chains, processes, and employee engagement to embed sustainability across the company. As consumers increasingly demand sustainable products and experiences, businesses across all sectors must reassess their environmental impact and demonstrate their commitment to sustainability transparently.
In conclusion, Cross urges businesses to prioritize the planet’s health above profit, emphasizing the importance of integrating conservation into business models for long-term success. She highlights the success of regional businesses excelling in sustainability practices as a roadmap for contributing to a more equitable and prosperous world. As the global community works together to enact change and prioritize conservation efforts, the time to integrate sustainability into business models is now, ensuring a prosperous future for generations to come.
