Dua Lipa’s third album, Radical Optimism, has been released, but it appears to be struggling commercially in the U.S. The album has seen a trio of singles leading up to its launch, with the latest single, “Illusion,” debuting at No. 43 on the Hot 100. However, in its second week, the song dropped significantly to No. 78, amidst new entries from Taylor Swift and Drake on the Hot 100 chart.
Despite the tough competition from other artists, including Taylor Swift’s 31 new songs on the Hot 100 chart, it seems like Dua Lipa’s “Illusion” would have struggled to climb, even without the new arrivals. This poor performance is a concern for the pop superstar, as the track’s inability to crack the top 40 in its first week and subsequent decline in its second week does not bode well for its future success.
While “Illusion” did reach No. 1 on the Hot Dance/Electronic Songs chart in its first week, the song has already been replaced by an older track from Lipa’s album, “Houdini.” This shift in popularity indicates that the new single may not be resonating with listeners as much as anticipated. However, there is hope for a turnaround, as “Illusion” is rising on Billboard’s radio lists, reaching No. 20 on the Pop Airplay chart and No. 23 on the Adult Contemporary ranking.
Overall, Dua Lipa’s latest album, Radical Optimism, is facing challenges in the American market, with the lead single “Illusion” struggling to maintain its position on the Hot 100 chart. While the track has seen success on the Hot Dance/Electronic Songs chart, it appears to be facing tough competition and waning interest from audiences. As Lipa continues to promote the album and its singles, there is potential for a rebound in commercial performance, with radio support helping to bolster the track’s popularity.
