Gen Zers have been found to be addicted to fast fashion, despite claiming to care about the environment, according to a report from online thrift store ThredUp. While a majority of Gen Zers express a desire to shop more sustainably, one-third of those surveyed admitted to being addicted to fast fashion. One young woman, Lottie Lashley, acknowledged that she used shopping as a coping mechanism during her first year of university, spending significant amounts each month on fast-fashion items.
Although Gen Zers are known to prioritize the climate crisis as a top concern, many continue to contribute to the fast fashion industry, which has a significant negative impact on the environment. The fashion industry is responsible for a large portion of global carbon emissions and water consumption, with fast fashion being a major contributor to these statistics. Despite the generation’s awareness of these issues, many still engage in fast fashion shopping habits, influenced by social media influencers and online advertising.
The fast fashion industry continues to thrive, with many individuals, especially young consumers, being enticed by the affordability and style of items available from these brands. Even initiatives like the “Fast Fashion Confessional Hotline” launched by ThredUp and actress Priah Ferguson have not been able to deter consumers from purchasing fast fashion items impulsively. The constant presence of targeted advertising, online deals, and pressure to stay trendy contribute to the cycle of fast fashion addiction.
Although some Gen Zers feel guilty about their fast fashion purchases, they often cite the high cost of living and the desire to keep up with trends as reasons for their shopping habits. Some have found solace in turning away from fast fashion and embracing thrifting and vintage shopping as more sustainable alternatives. Gen Z consumers are increasingly opting for DIY clothing and secondhand items due to their concerns about climate change and the environmental impact of the fashion industry.
While thrifting and vintage shopping are becoming more popular among eco-conscious consumers, fast fashion continues to dominate the market, fueled by Gen Z’s buying power and influence. The quick and convenient nature of online shopping and the appeal of affordable trendy items make it challenging for consumers to break out of the cycle of fast fashion addiction. However, some individuals are beginning to consider the trade-off between fashion and sustainability, recognizing the need to prioritize the planet over being fashionable in order to make a positive impact on the environment.
