United Airlines has implemented a new feature that allows travelers who are assigned a middle seat at booking to be automatically moved to a window or aisle seat when one becomes available if they have noted a preference for those. In addition, passengers can request to be moved to an exit or bulkhead row for more room. The switch is free of charge and passengers will be notified through the airline’s app.
This new seat change feature comes as airlines have been criticized for raising prices and adding extra fees in recent years. By offering this service, United hopes to improve customer satisfaction and encourage more people to download and use their app. United reported that about 3 million people use their app daily and believe that this new feature will be well-received by passengers.
The seat you are assigned on a United flight not only impacts your comfort during travel but also dictates how you will board the flight. United introduced a new boarding process at the end of last year, prioritizing passengers in window seats. After passengers with a view are seated, those in the middle and aisle seats are allowed to board the plane. This change in boarding method has led to a longer boarding time since the airline stopped using its previous boarding system, WILMA.
In March, United began allowing travelers to sign up for seat notifications through their app, allowing them to switch seats based on availability. This feature gives passengers more control over their seating arrangements and allows for greater flexibility. Passengers who prefer window or aisle seats will benefit from this feature as they will automatically be moved to those seats when they become available.
The airline industry has faced challenges in recent years, including bad customer reviews and safety malfunctions. By offering new features such as the ability to switch seats and prioritize window seat passengers during boarding, United aims to improve the overall travel experience for its customers. These changes are part of the airline’s efforts to enhance customer satisfaction and encourage loyalty.
Overall, United Airlines is working to improve the travel experience for its passengers by introducing new features such as automatic seat changes and prioritizing window seat passengers during boarding. By listening to customer feedback and making changes to its services, the airline hopes to increase customer satisfaction and loyalty. These innovations aim to address some of the challenges faced by the airline industry and create a more positive travel experience for passengers.
