Hilton is experiencing a period of growth, having built the largest pipeline of hotels in its history. CEO Chris Nassetta attributes this success to the power of the group’s brands, and in a recent interview, he discussed Hilton’s pipeline growth, membership boom in its loyalty program, and efforts to reduce carbon emissions in franchised hotels. The company has also seen membership growth in its loyalty program surpass that of its rivals in the last five years, citing partnerships and improvements in the program’s app as contributing factors.
Breeze Airways recently announced the launch of a co-branded credit card and re-branded loyalty program. Chief Commercial Officer Lukas Johnson expressed eagerness to launch the co-branded credit card as part of efforts to revamp the loyalty program. The credit card, in partnership with Barclays, will allow customers to earn additional points for services such as checked baggage and premium seating. Johnson is confident that Breeze can attract enough sign-ups for the card. Additionally, Breeze’s loyalty program will now be known as “Breezy Rewards” instead of “BreezePoints”.
Maui officials have launched a marketing campaign to reassure travelers that the island is ready for visitors in the wake of last August’s wildfires. The campaign, called Mākaukau Maui, meaning “Maui is Ready,” is part of efforts to attract tourists to the island amid its slow recovery. Visitor spending in Maui saw a 19% decrease in January 2024 from the previous year, resulting in an estimated $120 million loss in revenue. The island is also facing competition from other sun-and-sea destinations vying for American tourists.
Overall, Hilton has been successful in building its pipeline of hotels, as well as experiencing growth in its loyalty program membership. Breeze Airways’ decision to launch a co-branded credit card and revamp its loyalty program reflects the company’s efforts to attract more customers. Maui’s tourism industry is facing challenges following last year’s wildfires, but officials are optimistic about attracting visitors through marketing campaigns and reassuring visitors of the island’s readiness.
Hilton’s CEO Chris Nassetta attributes the company’s success in building the largest pipeline of hotels in its history to the power of its brands. The growth in membership in Hilton’s loyalty program has also surpassed that of its rivals in the last five years, with partnerships and improvements in the program’s app being key factors. Breeze Airways’ recent announcement of a co-branded credit card and re-branded loyalty program signals the company’s commitment to attracting more customers. Maui is working to recover from last year’s wildfires and is facing competition from other destinations, but officials are optimistic about the island’s readiness for visitors.
