This year, Spin Master’s Sweden-based Toca Boca game studio is set to launch a multiplayer game experience called Toca Boca Days globally. The game is designed to provide a child-safe environment for creativity and expression, directly challenging popular platforms like Roblox. Toca Boca co-founder Emil Ovemar stated that this new game will allow players to create, explore, and express themselves together with friends in the Toca Boca universe, enhancing the interactive experience and fostering a sense of community.
Toca Boca has been creating single-player game experiences for ten years and has been recognized with awards such as the Apple iPhone App of the Year in 2021. With 60 million monthly active users and over 40 titles, the studio has become a prominent player in the industry. In addition to the multiplayer game, the studio will also update and refresh its most successful title, Toca Boca World. The addition of multiplayer functionality will enable the franchise to appeal to older tween-aged players seeking more sophisticated gaming experiences while ensuring a kid-first approach to interactions.
Spin Master is a prominent toy maker and media company based in Toronto, Canada. The company owns various popular brands, including PAW Patrol, Bakugan, and Rubik’s Cube. By expanding into the gaming industry with Toca Boca, Spin Master aims to provide a diverse range of entertainment options for children. The launch of Toca Boca Days signifies a strategic move by the company to offer a unique and engaging gaming experience that prioritizes the safety and well-being of young players.
The rise of multiplayer gaming experiences has become increasingly prevalent in the industry, with popular titles like Fortnite attracting players of all ages. However, the challenge lies in maintaining a safe and secure environment for younger players, especially in online interactions. By focusing on a kid-first approach, Toca Boca aims to create a positive and inclusive community within its game universe. This approach reflects the company’s commitment to providing a responsible and enjoyable gaming experience for children.
As the gaming industry continues to evolve, companies like Spin Master are adapting to meet the changing needs and preferences of their audience. With the launch of Toca Boca Days and the focus on multiplayer experiences, Toca Boca is poised to engage a broader range of players and expand its reach in the market. By combining creativity, innovation, and a child-friendly approach, Spin Master is positioning itself as a leader in the industry, providing high-quality entertainment options for children around the world.
