Rachel Jimenez, the successful entrepreneur behind an Etsy store specializing in printables, has decided to shift her focus to projects that have a bigger impact and help people. Her Etsy store, which made six figures in passive income in the past, brought in $77,000 in 2023 with minimal effort on her part. This success, coupled with other moneymaking endeavors, led Jimenez to explore new opportunities that aligned with her values.
One of Jimenez’s new projects is the “Optimize Your Life Academy,” a virtual course on positive psychology and success. Launched in early 2023, the course brought in around $12,250 last year. Jimenez promotes it through various online channels like email blasts and free webinars, leveraging her existing audience to drive sales. Another course she introduced, “Passive Income 101,” focuses on passive income strategies and investing. While it has been promoted mainly to her newsletter subscribers, it generated about $900 in revenue in 2023.
In addition to her courses, Jimenez monetizes her blog and newsletter through affiliate links and ads, respectively. Her blog, which covers topics like passive income, personal finance, and positive psychology, earned about $24,000 last year. The weekly newsletter, boasting over 8,000 subscribers, brought in more than $1,500. While maintaining a consistent posting schedule can be challenging, Jimenez is committed to delivering valuable content to her audience and is currently working on improving her marketing skills to drive more traffic to her platforms.
Teaching classes as an adjunct professor at Mt. San Antonio College has also been a source of income and market research for Jimenez. She teaches courses on home-based businesses and mobile technology, making about $10,450 from her teaching endeavors in 2023. Engaging with her students allows her to gain insights into their needs and challenges, informing her content creation strategy. By combining her passion for teaching with her entrepreneurial ventures, Jimenez is able to reach a broader audience and enhance her impact.
Looking ahead, Jimenez plans to continue expanding her online courses, refining her marketing strategies, and growing her audience through platforms like Pinterest. By leveraging her expertise in positive psychology, passive income, and personal finance, she aims to empower others to optimize their lives and achieve financial freedom. With a strong focus on creating valuable content and connecting with her audience, Jimenez is well-positioned to continue growing her online presence and making a positive impact in the lives of others.
