Grammy-winning rapper and entrepreneur 2 Chainz is set to showcase his love for Grand Margaritas in the inaugural episode of a new digital series titled The Rouge Room. Grand Marnier, a premium liquor label, has partnered with 2 Chainz to introduce their new content series, highlighting surprising partnerships they call “Grand Encounters.” The series debuted on various digital and social platforms last week, just in time for Cinco de Mayo, with a focus on the signature cognac and orange blend that is a key ingredient in the margarita, a classic cocktail associated with the holiday. 2 Chainz will demonstrate how to make a Grand Margarita, a cocktail he considers his favorite.
In a recent announcement about the series, 2 Chainz shared his love for margaritas and how he discovered the magic of Grand Marnier as a secret ingredient to enhance the classic drink. Andrea Sengara, Vice President of Marketing for Campari America, expressed excitement about the collaboration with 2 Chainz, seeing it as an opportunity to showcase the versatility of Grand Marnier and create authentic connections with consumers. The series aims to inspire consumers to reimagine their cocktail experience, from elevating the classic margarita to exploring new ways of enjoying Grand Marnier.
2 Chainz is no stranger to the cocktail scene, as he co-owns Escobar Restaurant & Tapas with Mychel “Snoop” Dillard. The restaurant chain, which they opened in 2016, now has locations in Georgia, Tennessee, Ohio, and Texas. Last fall, the chain participated in a culinary residency with Pepsi Dig as part of the Restaurant Royalty Residency program, which highlights Black-owned restaurants. The Rouge Room series is part of Grand Marnier’s larger “Encounters on the Road” event series, which is set to continue through September with a “Grand Encounter” at the Roots Picnic next month.
The collaboration between 2 Chainz and Grand Marnier aims to highlight the unique blend of fine cognac and orange liqueur that sets Grand Marnier apart. By teaming up with 2 Chainz for The Rouge Room series, Campari America hopes to deepen connections with consumers looking for new ways to savor and enjoy Grand Marnier. The series invites audiences to expand their horizons and experiment with cocktails, turning a regular margarita into a Grand Margarita using the premium liquor. Through storytelling and unexpected partnerships, the brand hopes to engage fans in a new way and elevate their drinking experience.
The launch of The Rouge Room series marks a new chapter in Grand Marnier’s marketing strategy, focusing on innovative and creative collaborations. By partnering with 2 Chainz, the brand is reaching a new audience and showcasing the versatility of their product. The series will continue through the summer, culminating in a “Grand Encounter” at the Roots Picnic next month. Overall, the partnership between 2 Chainz and Grand Marnier is a celebration of craftsmanship, creativity, and the joy of savoring a well-crafted cocktail.
