Kirill Gurskiy, the Managing Director of GEM Capital, a prominent Cyprus-based investment firm that focuses on game studios, discussed the core principles of effective communication with game developers to ensure long-term success. He emphasized the importance of finding a balance between the artistic and business sides of game development to avoid issues like sequels lacking creativity or bankrupting budgets. Establishing clear boundaries between the responsibilities of investors and developers is crucial for a successful partnership.
Setting clear objectives and expectations, understanding the development process, and embracing the vision of game developers were identified as key strategies for effective communication. Gurskiy also highlighted the importance of regularly scheduled check-ins and updates to address emerging issues, celebrate achievements, and provide feedback. Encouraging creativity, avoiding unrealistic deadlines, and fostering knowledge sharing among portfolio companies were also recommended to enhance collaboration.
Investors were advised to build relationships with developers rather than treating them as transactions, as this approach fosters trust, understanding, and long-term success. Gurskiy also emphasized the benefits of cultivating a supportive partnership with developers by learning about their motivations, challenges, and aspirations. By developing a deep understanding of the game development process and encouraging knowledge sharing, investors can strengthen their relationships with developers and navigate challenges effectively.
In conclusion, healthy communication between investors and game developers is essential for mutual success in the gaming industry. By following the core principles of effective communication, investors can navigate the risks associated with investing in game studios and build strong, enduring partnerships that lead to long-term success. GEM Capital’s approach to communication with game developers serves as a valuable example for other investors looking to venture into the gaming industry.
