The Skift Global Forum took place from September 17-19, featuring 20 CEOs and 35 sessions that provided insights into the future of the travel industry. Some of the highlights from the event include Airbnb CEO Brian Chesky’s vision to expand the company beyond offering homes to various categories, Marriott CEO Anthony Capuano noting a slight pullback in spending by high-end guests, and Booking Holdings CEO Glenn Fogel’s focus on growing the company’s short-term rental business.
JetBlue CEO Joanna Geraghty mentioned the challenges of mergers in the current environment and emphasized the company’s focus on other areas such as opening lounges to attract premium travelers. The importance of mega events was highlighted by Las Vegas Convention and Visitors Authority CEO Steve Hill, who mentioned the city’s goal to host marquee events throughout the year. MGM Resorts CEO Bill Hornbuckle discussed the development of a “Dubai Sphere” venue and the potential for profit in the health, wellness, and living longer sector.
Private equity firm Certares expects to make a nine-figure investment in the health and wellness travel space, believing it to be a multi-billion-dollar opportunity within the industry. United Airlines’ chief commercial officer Andrew Nocella addressed the impact of Boeing strikes on the airline industry and noted that despite the ongoing issues with Boeing, United Airlines has managed to maintain its flight schedules. Dubai Tourism CEO Issam Kazim talked about the efforts to broaden the city’s traveler base by shifting focus from celebrities and influencers to real people and families.
The growth potential in the travel experiences and activities sector was discussed by Tripadvisor CEO Matt Goldberg and other industry leaders at the forum. The importance of providing diverse offerings and experiences to cater to different types of travelers was a recurring theme throughout the event. Overall, the Skift Global Forum provided valuable insights into the current state and future of the travel industry, with executives sharing their opinions on various aspects of the industry and discussing strategies for growth and innovation.
