Anita Verma-Lallian is a trailblazing entrepreneur who has ventured into the world of film production with the establishment of Camelback Productions, Arizona’s first female and South Asian-owned film production company. With a passion for promoting South Asian storytelling and equal representation in mainstream media, Anita launched her debut movie, Doin’ It, in 2024. As a first-time film producer, Anita has embraced authenticity and collaboration as key principles in her filmmaking journey, focusing on telling stories that showcase the richness and diversity of the South Asian experience.
One of the key lessons Anita has learned as a first-time filmmaker is the importance of authenticity in storytelling. By staying true to the narrative and avoiding stereotypes, producers can create a more meaningful and impactful film. Collaboration has also been crucial in Anita’s filmmaking process, as she emphasizes the power of teamwork in bringing a vision to life. Building a team that shares the same passion and dedication is essential for the success of a project.
Resilience and adaptability are essential qualities for navigating the challenges that arise during film production. Embracing flexibility and learning from setbacks can lead to creative breakthroughs and a more enriching filmmaking experience. Additionally, Anita believes in using film as a tool for advocacy, promoting diversity and representation in the industry. By developing narratives that give voice to underrepresented groups, filmmakers can challenge stereotypes and inspire compassion.
Anita emphasizes that the filmmaking journey is just as important as the final destination. Celebrating small victories and acknowledging the hard work that goes into each step of the production process is essential for maintaining a positive and motivated environment within the team. The lessons Anita has learned from her debut film have shaped her approach to filmmaking and inspired her to continue promoting diverse narratives and sharing stories that resonate with audiences.
As a member of the Forbes Business Council, Anita’s contributions to the ever-evolving landscape of cinema have been recognized for their impact on promoting diversity and representation in the industry. Through her work with Camelback Productions, Anita is breaking new ground in the world of film production, empowering underrepresented voices and paving the way for a more inclusive and authentic storytelling experience. With a commitment to advocacy and collaboration, Anita is poised to make a lasting impact on the film industry and inspire others to tell their own unique stories.
