Veronica Leoni has been named the new creative director of Calvin Klein Collection, marking the brand’s return to the runway. With an impressive resume that includes experience at Jil Sander, Céline, Moncler, and The Row, as well as being a LVMH Prize finalist in 2023, Leoni brings a fresh perspective and a sharp point of view on femininity with an edge to the iconic brand. Global Brand President Eva Serrano expressed confidence in Leoni’s purposeful approach to design and work ethic, believing that she will enrich the brand and create a collection that resonates with consumers worldwide.
Calvin Klein has been without a designer since Raf Simons stepped down as chief creative officer in late 2018, but recent developments indicate a resurgence for the brand. The company’s underwear campaign featuring Jeremy Allen White coincided with his success at awards shows, while partnerships with K-pop stars Jennie Kim of Blackpink and Jungkook of BTS have resonated with Gen Z consumers. Additionally, Calvin Klein has made a splash on the red carpet, dressing celebrities like Zendaya and Brittney Griner for high-profile events, showcasing its ability to remain relevant and influential in the fashion industry.
Veronica Leoni’s appointment as creative director represents a new era for Calvin Klein, with her unique perspective and experience poised to redefine the brand’s aesthetic. With a focus on a sharp point of view on femininity with an edge, Leoni’s designs are expected to resonate with consumers and further enhance Calvin Klein’s iconic status in the fashion world. Global Brand President Eva Serrano expressed her confidence in Leoni’s abilities to lead the brand into this new chapter, highlighting her purposeful approach to design and dedication to the Calvin Klein ethos.
The recent successes and partnerships of Calvin Klein, such as the underwear campaign with Jeremy Allen White and collaborations with K-pop stars, have reinvigorated the brand and helped it regain its sexy appeal. In addition, the brand’s presence on the red carpet, with custom designs for celebrities like Zendaya and Brittney Griner, has solidified its influence and relevance in the industry. These developments, combined with Veronica Leoni’s appointment as creative director, suggest that Calvin Klein is on a path to continued success and innovation in the fashion world.
Veronica Leoni’s background at esteemed fashion houses like Jil Sander, Céline, and Moncler, as well as her own label Quira, position her as a strong and capable leader for the Calvin Klein Collection. Her experience and unique perspective on femininity with an edge are expected to bring a fresh and exciting energy to the brand, resonating with consumers globally. With the support of Eva Serrano and the shared values of the Calvin Klein brand, Leoni is poised to define a new era for Calvin Klein and further solidify its position as an iconic fashion powerhouse.
Overall, Veronica Leoni’s appointment as creative director of Calvin Klein Collection marks a significant moment in the brand’s history, signaling a new era of creativity and innovation. With a focus on a sharp and modern perspective on femininity, Leoni’s designs are expected to captivate consumers and further elevate the brand’s iconic status. Combined with recent successes and partnerships, Calvin Klein is poised for continued growth and influence in the fashion industry under Leoni’s leadership.
