The practice of tipping in the United States, where it is common to tip generously, is spreading overseas to Europe. In Europe, it is customary to leave only a Euro or two as a tip, but American tipping practices are beginning to influence businesses in countries such as France and the United Kingdom. Cafes, brasseries, and pubs in these countries are starting to adopt the practice of requesting tips in percentages, similar to what is seen in the US. This trend has sparked debate among patrons who are not accustomed to tipping for basic services, such as getting a drink at the bar.
The COVID-19 pandemic played a significant role in changing tipping practices in Europe. With the increased use of digital payment options and QR-code menus, patrons were more easily prompted to tip when paying for their purchases. This, coupled with inflation and staff shortages, led businesses to incentivize tipping as a way to attract and retain workers. The United Kingdom is even implementing laws to prevent employers from keeping a portion of the service charges imposed on customers, further encouraging tipping in establishments.
Some patrons have expressed their dissatisfaction with the new tipping culture in Europe. They feel pressured to tip on top of service charges, creating an uncomfortable dining experience. Customers like 59-year-old project manager Juliette Layne believe that tipping for basic services is unnecessary and go against their cultural norms. However, businesses are increasingly relying on tips as a way to retain staff, as the hospitality sector faces challenges in recruiting and maintaining employees.
Despite the push for more tipping in European countries, not all patrons are on board with the trend. Some, like 49-year-old IT worker Raj Dodhia, believe that tipping has gone too far and is becoming an Americanized practice that is unwelcome in their region. Even industry leaders, such as Simon Emeny of Fuller Smith and Turner Plc, acknowledge the importance of retaining traditional values and preventing European establishments from resembling those in the US. The debate over tipping practices and the impact on culture and hospitality in Europe is ongoing.
Ultimately, the issue of tipping in Europe is multifaceted, with factors such as cultural differences, economic pressures, and changing norms influencing the debate. While some patrons view tipping as an unnecessary burden, businesses are increasingly relying on tips as a way to attract and retain staff in the face of ongoing challenges in the industry. The spread of American tipping practices to Europe has sparked controversy and debate among patrons and industry leaders alike, as they grapple with how to navigate this cultural shift while maintaining traditional values. The future of tipping in Europe remains uncertain as businesses and patrons continue to navigate the changing landscape of the hospitality industry.
