Travel companies in India are increasingly focusing on up-and-coming regional markets. Thomas Cook India’s company, SOTC Travel, recently launched a series of 6 regional film campaigns to mark its 75th anniversary and cater to the unique needs of customers in regional markets. These markets are more aspirational when it comes to travel compared to metro cities, with people seeking international destinations. The increase in disposable income in Tier-2 and Tier-3 cities has led to a rise in demand for travel, with social media playing a key role in this trend. Additionally, these markets are moving towards premiumization as people are willing to spend on travel experiences.
Virgin Atlantic has launched its second daily direct flight between London Heathrow and Mumbai, doubling its capacity on the route. The airline plans to operate around 1 million seats in India next year, as the country is a significant growth market for the carrier. Hilton has signed a hotel in Bengaluru’s Whitefield area, adding to its portfolio in the tech city. Hilton has four distinct brands in Bengaluru, catering to the increasing demand for hotel rooms in the city driven by business activities. Russia is set to allow visa-free travel to Indians visiting Moscow starting next year, which is expected to boost tourism from India to the Russian capital.
Star Air has launched new direct flights between Kolhapur and Ahmedabad, focusing on network expansion and cargo business to become profitable. The airline aims to connect smaller and underserved regional areas of India with major hubs, with plans to expand its operations to upcoming airports. Sarovar Hotels has opened the Cloud9 Sarovar Premiere in Goa, targeting leisure and business travelers. The hotel chain aims to have 150 operational hotels by the end of 2025, focusing on smooth and proper openings rather than rushing into expansion. Overall, the travel industry in India is seeing a shift towards regional markets and a focus on providing unique travel experiences to cater to the needs of customers in these areas.
