Craig Goodliffe, the CEO & Founder of Cyberbacker, emphasizes the importance of guarding time to maximize effectiveness in the business world. A recent survey from Timewatch reveals that 32% of workers waste one to two hours a day on tasks not important to their role, while 17% waste two to three hours a day. This highlights the significant amount of time wasted in the workplace, impacting productivity.
Meetings are a common source of time wastage, with 51% of employees working overtime due to meeting overload, according to an Atlassian survey. This number rises to 67% for those in director-level roles. Goodliffe emphasizes the need to fight back against these time-wasting practices and offers hacks to regain time, reduce stress, and increase success in the business world.
One hack suggested by Goodliffe is to have an assistant answer both office and personal calls to filter out non-urgent matters. This helps executives focus on their tasks without distractions. Corralling notifications to a specific location, such as a separate monitor, can also help minimize distractions and improve focus during work hours.
Goodliffe advocates for growth through elimination, emphasizing the importance of limiting the number of tasks one takes on in order to perform at an optimal level. By clearly defining goals and identifying tasks that do not contribute to these goals, individuals can eliminate or delegate these distractions to focus on tasks that drive success.
For individuals looking to excel in their roles and maximize productivity, it is crucial to prioritize tasks that align with their goals. By eliminating distractions and focusing on key priorities, individuals can position themselves for success in the fast-paced business world. Goodliffe’s insights highlight the importance of time management and strategic decision-making in driving personal and professional growth.
