The color of the summer of 2024 is butter yellow, as proclaimed by fashion influencers such as Isabelle Michelle and Maddison Lynn. This shade has garnered attention from Tinseltown to TikTok, with celebrities like Rihanna, Aubrey Plaza, and Lila Moss rocking outfits in this trendy hue. Butter yellow, described as a lemony glaze reminiscent of Kate Hudson’s iconic dress in “How To Lose A Guy In 10 Days,” is considered part of the “dopamine dressing” movement that encourages wearing vibrant colors for better mental health. High-end fashion houses like Schiaparelli and Gucci have also showcased butter yellow on their runways, further solidifying its status as the color of the year.
This fashionable moment for butter yellow comes on the heels of the “red tights” trend, but experts predict that this new hue is likely here to stay. Depop, a fashion marketplace, suggests that butter yellow is the perfect shade for summer holidays, events, and festivals, striking a balance between attention-grabbing brightness and wearability. Celebrities like Rihanna, Aubrey Plaza, and Emily Ratajkowski have been seen sporting butter yellow outfits at various high-profile events, adding to the color’s appeal and popularity. This trend of embracing vibrant colors for mental well-being has been endorsed by fashion psychologist Dawnn Karen, who believes that colorful outfits can have a transformative effect on one’s confidence and self-expression.
The prevalence of butter yellow in fashion extends beyond clothing to accessories and beauty choices, with influencers and celebrities alike incorporating this sunny shade into their ensembles. The color is described as making the wearer feel happy, confident, and stylish, with the versatility to complement various outfits and styles. As seen on runways and red carpets, butter yellow has made a significant impact on the fashion world, with designers like Bottega Veneta and Jacquemus also featuring this hue in their collections. This trend is part of a broader movement towards embracing joy, positivity, and self-expression through fashion choices, reflecting a shift towards more colorful and playful aesthetics.
Overall, the butter yellow trend symbolizes a collective desire for optimism, happiness, and creativity in the fashion industry and beyond. Influencers, celebrities, and fashion experts have embraced this sunny shade as a way to uplift spirits and celebrate individuality through clothing choices. Whether it’s a statement blazer, a flowing gown, or a casual summer dress, butter yellow has become a symbol of joy and confidence for those who wear it. This trend highlights the power of color in shaping our emotions and expressing our personalities, demonstrating the transformative potential of fashion to inspire and uplift individuals in both subtle and meaningful ways.
