The travel industry is dynamic and far-reaching, with power not just about who holds top positions, but who shapes the landscape, drives innovation, and sets the agenda for the future. Introducing Skift’s Power Rankings, a list of the 30 most powerful leaders in the travel industry. Skift Research and editors collaborated to establish a methodology, analyzing financials, track records, achievements, and influence to create a definitive source for measuring power in the industry today.

In the creation of the Power Rankings, Skift scrutinized the financials of each leader’s company, evaluating revenue, size, and market cap. They also looked at track records of achievements and performance over the past year, as well as factors like gravitas, clout, and sway. Through this comprehensive analysis, the list was curated to highlight those who have the most significant impact on the travel industry. The rankings provide insight into who is driving change and setting the course for the future of travel.

While the Power Rankings showcase the influential leaders in the travel industry, there is an acknowledgment of the lack of diversity among those in power. The industry remains overwhelmingly white and male, and Skift recognizes the importance of pushing for a more diverse and inclusive industry. The commitment to promoting diversity and inclusion is essential in creating an industry that reflects the world it serves. Skift acknowledges the need for change and is dedicated to advocating for a more diverse and representative travel industry.

Sarah Kopit, EIC of Skift, emphasizes the importance of addressing the lack of diversity in the travel industry and the commitment to promoting inclusivity. The Power Rankings serve as a platform to recognize the most powerful leaders in the industry while also highlighting the need for a more diverse and inclusive industry. Skift’s dedication to advocating for change and pushing for diversity and representation is crucial in shaping a more equitable and just industry that represents the global community it serves.

In conclusion, the Skift Power Rankings offer a comprehensive look at the most powerful leaders in the travel industry, showcasing those who drive innovation, shape the landscape, and set the agenda for the future. The rankings are the result of months of research and analysis, highlighting the influence and impact of leaders in the industry. While recognizing the lack of diversity among those in power, Skift is committed to advocating for a more inclusive and representative industry, promoting diversity and equality in the travel sector. The Power Rankings serve as a call to action for change and progress toward a more diverse and inclusive travel industry.

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