Sean Shea, a philanthropist, TEDx speaker, and the founder and CEO of ViB, a company that generates quality leads for B2B companies globally, believes that content produced by artificial intelligence (AI) lacks the value and insight that can be provided by human creators. The AI boom of the past year failed to deliver the quality and originality that readers seek in content. While AI has its place in content creation, Shea emphasizes the importance of prioritizing original content over AI-generated content.
Generative AI is projected to reach a market size of $136.7 billion by 2030, with 58% of marketers using this technology for text creation. However, there are several issues associated with AI-generated content. AI lacks new insights and thoughtfulness, leading to content that may not provide real value to readers. Search engines penalize content that is not unique and does not provide value, potentially working against companies that rely on AI for content creation.
Common limitations and errors associated with generative AI include providing misleading information, which can have negative effects on a business such as a loss of brand trust, customer issues, and legal repercussions. To avoid these issues, Shea suggests that having a human play a central role in controlling content creation can help ensure that content is unique, insightful, and valuable to readers. Human involvement can help prevent errors, limitations, and the detection of AI-generated content.
To create truly original and valuable content, companies can publish new research or data to establish their brand as a reputable source of industry information. Compiling thought leader opinions and becoming a key source for industry news can also help companies create content worth reading and build credibility. Additionally, inventing and innovating within an industry can help a brand stand out and capture attention in an AI-dominated world.
Shea’s tips for creating original content in a world dominated by AI include publishing new research, compiling thought leader opinions, becoming a key source for industry news, and inventing and innovating within an industry. By aligning content with a brand’s values and contributing to the industry in a meaningful way, companies can gain a competitive edge and establish themselves as trustworthy and reliable experts in their field.
