Caroline Baudino, also known as @Shop.With.Caroline, is a Los Angeles-based mom in her 50s who has found remarkable success as a lifestyle influencer, blogger, and motivational speaker. With over 1 million followers on Instagram, TikTok, and Facebook, she recently signed a year-long contract for her podcast Coming in Hot on DearMedia’s platform. Baudino’s journey to success has been characterized by persistence, authenticity, and a commitment to her audience and message. By sharing her fashion, family life, motivation, and real experiences, she has cultivated a loyal following that has become like family.
During the COVID-19 pandemic, Baudino noticed a significant increase in engagement with her content, particularly her morning coffee talks. People were drawn to her authenticity, brutal honesty, and willingness to share aspects of her life that many would not. This genuine approach led to the growth of her audience and established a trust that continues to resonate with her followers. Baudino also credits her husband, John, a former marketing executive, for helping her streamline her business operations and achieve financial success. What started as a hobby out of boredom has now become a thriving business generating six figures a month.
Despite never intending to become an influencer, Baudino’s past experience in television, as well as her work ethic and ability to handle pressure, have prepared her for her current role. She values the authenticity that comes with being an influencer compared to traditional television, where she was often associated with a character rather than her true self. Baudino’s brand focuses on empowering women, especially moms, to embrace their age and life experiences and live their best lives. She believes that women in their 50s today are taking ownership of their power and using their experiences to inspire and educate others.
Understanding her audience and delivering affordable fashion options has been key to Baudino’s success. By paying attention to demographics, direct messages, and analytics, she has been able to cater her content to meet the needs and preferences of her followers. Baudino’s partnership with Amazon and her focus on high-low end everyday style have been instrumental in growing her business. With multiple revenue streams including affiliate marketing, brand partnerships, podcasting, and events, Baudino has seen significant growth in her earnings in a short amount of time.
Looking ahead, Baudino has ambitious goals for her brand, including a book, tour dates, and a television show. She credits her success to her management team, brand deals, networking opportunities, and a strong presence on various platforms. Her determination to dream big and continue growing her business sets her apart as a successful digital entrepreneur in her 50s. Baudino’s story challenges traditional notions of age and success, proving that digital success knows no bounds and that life experience can be a valuable asset in today’s world of influencer marketing.
