In today’s fast-paced media landscape, the importance of media training for entrepreneurs cannot be overstated. Media exposure can significantly enhance the profile and reputation of a business, making it essential for entrepreneurs to learn how to effectively navigate the complexities of the media world. Media training goes beyond just facing a camera or microphone; it is a valuable skill that teaches entrepreneurs how to communicate their messages clearly and impactfully across various media channels, ultimately enhancing their credibility and reputation.
Jake Munday, CEO and cofounder of Custom Neon, emphasizes the importance of media training for entrepreneurs, especially in competitive sectors. By learning to effectively showcase their brand and work through media interviews, entrepreneurs can seize the opportunity to build trust with their audience. Media training equips entrepreneurs with the skills needed to communicate key messages clearly, address tough questions thoughtfully, and make the most of every media interaction, ultimately aligning with their business goals.
Navigating political correctness, understanding different media channels, and preparing for TV and radio interviews are all essential components of media training. Entrepreneurs must know what to say, how to deliver their message effectively, and how to stay composed during interviews. By tailoring their approach to specific media platforms and understanding their unique audience, style, and norms, entrepreneurs can ensure that their story resonates positively with their target audience, ultimately securing more opportunities for exposure.
Media training comes in various forms, from online courses to group workshops. For Kate Tompsett, a media degree acquired 24 years ago continues to be relevant to her gift and homeware business, Happy & Glorious. The practical aspects of her media degree, along with a focus on writing, storytelling, and content creation skills, have been instrumental in securing media coverage for her business across various platforms. Additionally, previous communication training can benefit entrepreneurs when launching new businesses, as demonstrated by divorce lawyer Amanda Bell, who cofounded SeparateSpace in 2022 and received valuable media training as part of an initiative for female founders.
Practice and active engagement with media opportunities are essential for entrepreneurs looking to make the most of their media skills. By actively searching for relevant journalist hashtags on social media and responding promptly to opportunities, entrepreneurs can connect their stories to a wider audience. While the visibility gained from media exposure can lead to increased opportunities, entrepreneurs must also be prepared to deal with the negative aspects, such as trolling. Lisa Johnson, founder of That Strategy Co, highlights the importance of handling negativity effectively, whether through media training or personal strategies, and emphasizes the need to focus on one’s own growth and success rather than engaging with negative comments online.
