San Diego Wave FC has made a significant impact in the NWSL since their inception, achieving success on and off the field. In just three short years, the Wave have already won the 2023 NWSL Shield and the 2024 NWSL Challenge Cup, showcasing their talent and ability to compete with more established teams. Their journey as an expansion team has been unconventional, but they have embraced the challenges and exceeded expectations.
One of the key factors in the Wave’s success has been their ability to attract fans to their games. Despite starting out in a smaller stadium at Torero Stadium, the Wave now lead the league in average attendance with an impressive 20,194 fans per game. Moving to Snapdragon Stadium has allowed them to accommodate larger crowds and create an exciting atmosphere for their supporters. The Wave’s success on the field has also contributed to their growing fan base, with the team’s performance helping to drive attendance numbers.
In addition to their success in attracting fans, the Wave have also made significant strides in their merchandise sales. The launch of their custom kits for the 2024 season was a major milestone for the club, with the “Del Sol” and “Poderosa” jerseys inspired by the classic San Diego sunsets. The kits were a hit with fans, generating six-figure revenue on the day of the launch. The Wave’s success in merchandise sales has also been reflected in their partnerships, with the club boasting four kit sponsors and being the top-selling jersey in the NWSL.
As the Wave continue to grow and expand their reach, they have also made efforts to connect with their Latin fan base. The signing of forward María Sánchez, who signed the first largest contract in the NWSL with the Houston Dash, has been a significant move for the club. Sánchez’s presence on the team has generated excitement among fans, particularly in the Latin community, and has provided an opportunity for the Wave to connect with a broader audience. Her impact on and off the field has been well received by the team and their supporters.
Wave FC’s success is not just limited to their performance on the field, as they have also made a positive impact in the community. Coach Casey Stoney, the 2022 NWSL Coach of the Year, has been instrumental in leading the team to success and building a strong team culture. The support from the fans and the community has been overwhelming, with the team feeling a strong sense of connection and camaraderie with those who support them. The Wave’s journey is a testament to their resilience, determination, and commitment to excellence.
Overall, San Diego Wave FC’s rise in the NWSL has been nothing short of impressive. From their inception as an expansion team to their success on the field and in the community, the Wave have established themselves as a force to be reckoned with in the league. With a dedicated fan base, strong leadership, and talented players, the Wave’s future looks bright as they continue to make waves in the world of women’s soccer.
