In 2024, The Atlantic, a 167-year-old magazine, is bucking the trend of many print publications by increasing its number of issues from 10 to 12, returning to a monthly publication schedule for the first time since 2002. Editor-in-chief Jeffrey Goldberg attributes this decision to the excellent journalism produced by the team and the enduring appeal of a well-designed magazine. The Atlantic, which is majority-owned by Laurene Powell Jobs, has seen a return to profitability and has reached over one million subscriptions, with nearly half of subscribers receiving both print and digital editions. Goldberg emphasizes the appeal of print magazines in a world saturated with screens, highlighting the intellectual and aesthetic pleasure readers derive from the physical publication.
The decision to increase print frequency is a departure from current trends in the media industry, where many organizations are cutting back on print or ceasing publication altogether in favor of digital formats. The Atlantic’s move comes at a challenging time for news organizations struggling to adapt to changing business models in the digital age. Goldberg stresses the importance of growth and innovation in the face of competition, acknowledging the need to continue evolving to stay relevant. The expansion of the print cycle is aimed at appealing to both subscribers and writers, many of whom still value the opportunity to be featured in a print publication.
Goldberg’s announcement also includes plans to expand the reporting staff, with a focus on areas such as health coverage and the intersection of national defense, technology, and global conflict. The goal is to position The Atlantic as the premier destination for readers seeking education and enlightenment in these subjects. This strategic focus on in-depth reporting and analysis aligns with The Atlantic’s reputation for high-quality journalism and its commitment to informing and engaging its audience. By enhancing coverage in key areas, The Atlantic aims to solidify its position as a leading source of thoughtful and impactful storytelling in the media landscape.
The expansion of print publication frequency reflects a broader trend in media consumption, where readers are rediscovering the timeless appeal of physical magazines in a digital world. Print publications offer a reprieve from constant digital distractions and provide a unique reading experience that appeals to those seeking intellectual and aesthetic enjoyment. By recognizing the enduring value of print media and the importance of meeting readers’ preferences, The Atlantic is positioning itself for continued success in an ever-changing media landscape. The decision to increase print issues also underscores The Atlantic’s commitment to quality journalism and its dedication to providing readers with engaging and thought-provoking content across multiple platforms.
In conclusion, The Atlantic’s decision to increase its print frequency represents a bold and strategic move in the media industry, signaling a commitment to innovation and growth in the face of evolving challenges. By expanding its coverage and enhancing its reporting staff, The Atlantic aims to strengthen its position as a leading source of in-depth journalism and analysis. The move to increase print issues reflects a recognition of the enduring appeal of physical magazines and the importance of meeting readers’ preferences in a fast-paced digital world. The Atlantic’s decision to invest in print publication highlights its dedication to quality storytelling and its commitment to serving readers with engaging and informative content.
