Thailand has been taking steps to boost tourism in the country in recent months. Last month, the government approved longer visa stay periods for tourists, postgraduate students, and remote workers, as well as better visa conditions for retirees. This month, travellers from 93 countries will be allowed to stay in Thailand for 60 days, up from the previous 57 nations, and more travellers will also be eligible for visas on arrival.
The Tourism Authority of Thailand launched a campaign titled “Amazing Thailand: Your Stories Never End”, which focuses on luxury travel while also highlighting the country’s cultural and natural attractions. The campaign aims to promote Thailand as a wellness and adventure destination. There has also been a drive to have the province of Nan recognized as a UNESCO World Heritage Site, with plans to promote tourism in the country’s north.
The government also approved tax measures on June 4 to boost domestic tourism during the low season from May to November. These measures include tax deductions for companies organizing conventions and seminars, as well as incentives to increase domestic travel to secondary cities through income tax deductions for home stay and non-hotel accommodation expenses.
According to Thailand’s tourism ministry, between January 1 and April 28, the country recorded 11.95 million foreign tourist arrivals, generating 575 billion baht in revenue. The government is hopeful to welcome about 40 million foreign visitors in total this year. These efforts to improve visa conditions, promote tourism campaigns, introduce tax measures, and increase domestic travel are all part of Thailand’s strategy to boost its tourism industry and attract more visitors to the country.
