Vector Management is a well-known talent management company with offices in Los Angeles, Nashville, Toronto, and New York. Founded by Ken Levitan and Jack Rovner, the company is now led by Jason Murray following its merger with Black Box Music. With a team of approximately forty people, Vector Management is known for its strong roots in artist development and branding, guiding the careers of recording artists and performers.
Jason Murray, the president of Vector Management, leads a team that strategically operates in various locations across North America. The team collaboratively handles between thirty-six and thirty-eight artists, with as many as six team members supporting each artist depending on the project. The goal is to spot talent, help develop it, and enhance both audience and revenue for their clients.
Talent management is a challenging and unpredictable business. Vector Management aligns its success with its artists’ success, as they earn money when their clients get paid. Approximately eighty percent of the company’s revenue comes from twenty percent of the artists they represent, highlighting the investment and dedication required to bring an act to a point where it generates strong revenue across multiple segments such as touring, record sales, and merchandise.
Vector Management’s unique approach to career management involves seeking new outlets to enhance their artists’ audience, with a strong focus on legacy groups such as Lynyrd Skynyrd and Hank Williams, Jr. The company works to broaden touch points to keep the music in front of fans and create pathways to revenue. They have seen success across various genres, including Americana, with artists like Marcus King, Charley Crockett, and Molly Tuttle seeing increasing audience counts and media attention.
The team at Vector Management also works on developing newcomers to the space, providing exposure to audiences and helping them build their careers from an entry point. This segment is highly competitive, but Vector management looks to spot talent early and open breaks for up-and-coming artists, such as Maddie Zahm and Bella White. With a diverse talent pool under management, Vector continues to grow and expand its presence in the industry.
With a Canadian flavor in their leadership and operations, Vector Management has formed a partnership with Live Nation, led by Canadian Michael Rapino. Jason Murray’s leadership style emphasizes charisma and encouragement, with a focus on delegation and approachability. As Vector continues to grow and attract top talent, the results of their efforts will be evident in increased ticket sales, larger venues, and brand deals. The company’s ability to understand and connect with the audience will ultimately determine the success of the artists they represent.
