Starbucks has released a new summer collection of merchandise for customers to enjoy during the warm season. Items in the lineup include tumblers, cold cups, a collapsible water bottle, keychains, and a Stanley Quencher collaboration. The Light Blue Swirl Cold Cups and Lime Green Collapsible Water Bottle are perfect for carrying drinks on-the-go, while the Lilac Drink Thru Tumbler is designed for easy sipping of hot beverages. The Canna Lily Butterfly Hot & Cold Cup and Light Green Jeweled Cold Cup feature beautiful designs and colors, appealing to customers seeking a stylish drinkware option. Other items in the collection include the Pastel Blue Vacuum Seal Cold Cup and Gray Twist-to-Sip Water Bottle.
In addition to the colorful and vibrant summer collection, Starbucks has partnered with muralist and illustrator Sofie Birkin for a collaboration as part of the Starbucks Artist Collaboration program. This partnership is in celebration of LGBTQ+ Pride Month in June. Birkin’s designs feature a Pride march with a rainbow flag on a stainless steel cold cup, as well as images of nostalgic items on a stainless steel tumbler. Another tumbler in the collection showcases a double rainbow with a cupid image on the back. The designs are meant to bring joy and brightness to customers, in line with the theme of LGBTQ+ Pride Month.
The merchandise is not only visually appealing but also functional, with features like vacuum-seal designs, twist-to-sip lids, and easy-carry options. The collaboration with Stanley for the Quencher tumbler ensures that customers can enjoy their drinks for longer periods. The summer collection is aimed at providing customers with a variety of options to choose from based on their preferences for design and functionality. The items are available in various sizes and styles, suiting different needs for enjoying beverages on-the-go.
Starbucks has also made improvements to its mobile order tracking in the app to provide customers with more accurate product ready times. This enhancement aims to streamline the ordering process and ensure a more efficient experience for customers placing orders through the app. By refining the mobile order tracking feature, Starbucks is committed to enhancing the overall customer experience and making it easier for customers to enjoy their favorite beverages and merchandise.
Overall, Starbucks’ summer collection for 2021 offers customers a range of stylish and functional drinkware options to enjoy during the hot season. The collaboration with Sofie Birkin adds a colorful and festive touch to the collection, perfect for celebrating LGBTQ+ Pride Month. With products like tumblers, cold cups, water bottles, and keychains, customers have a variety of choices to suit their preferences for design, functionality, and convenience. The enhancements to the mobile order tracking feature in the app further demonstrate Starbucks’ commitment to providing a seamless and efficient experience for customers ordering through the app.
