Skift Take noted that Skyscanner’s approach of being both a travel guide and a deal-finder could resonate with the increasing number of Indians looking to explore new destinations and seek better travel deals. The company’s vision of making India a top-three market is ambitious, but its success could redefine the company’s role in Asia. Skyscanner is preparing to launch a new marketplace within its app that offers a range of additional services, including ground transportation, visa services, and travel-related information, making the app a one-stop shop for travelers.
Skyscanner CEO John Mangelaars expressed optimism about the potential for growth in the Indian travel market, given the rapidly evolving travel landscape in the country. As more Indians take to the skies for domestic and international trips, Skyscanner has set up a local team in India to forge partnerships and adapt offerings to local needs. The company sees an opportunity with millennials, who are keen to explore international destinations as infrastructure and affordability improve. Skyscanner’s AI-driven tools, such as the “Explore Everywhere” feature, cater to this demographic by recommending destinations based on traveler preferences and trends.
Skyscanner is integrating AI-driven tools to improve the travel planning process for Indian travelers. The “Savvy Search” tool allows users to input preferences and find personalized recommendations based on real-time data. The company’s collaborations with local players like JioCinema and Paytm signal a deeper integration into India’s digital ecosystem. These partnerships aim to make users aware of Skyscanner’s functionality and improve user engagement through events and targeted marketing. By leveraging India’s rapidly evolving digital payments landscape, Skyscanner aims to simplify travel bookings for Indian customers.
Skyscanner is catering to India’s value-conscious travelers by fine-tuning its offerings to focus on affordability while offering flexibility in terms of travel dates and destinations. Features like price alerts and fare drops help users find the best deals while still seeking unique experiences. The company aims to be where the travelers are and help them discover new travel opportunities through strategic partnerships with local players. Skyscanner envisions a future where it plays a role in supporting the broader development of the travel ecosystem in India as the country invests in airport infrastructure and eases visa restrictions for travelers.
Overall, Skyscanner’s deepening presence in India reflects the company’s commitment to adapting to the evolving travel landscape in the country. Through a combination of AI-driven tools, strategic partnerships with local players, and a focus on affordability and unique experiences, Skyscanner aims to position itself as a key partner in the growth of the Indian travel market. The company’s vision of making India one of its top markets and supporting the broader development of the travel ecosystem in the country highlights its ambitions for future growth and success in Asia.
