The Skift Global Forum East 2024 in Dubai will provide professionals in the travel industry with an opportunity to network and gain insights into the latest developments in the region. As a journalist based in the UAE, Josh Corder acknowledges the success stories in Middle Eastern tourism but is keen to explore new narratives at the event by tapping into the expertise of key industry leaders.

Key questions that will be addressed at the Skift Global Forum East include Dubai’s future strategies in travel, the evolving definition of luxury in the region, the potential of India’s tourism market, the rapid transformation of the entertainment sector, and the resilience of the Middle East amid ongoing geopolitical tensions. Speakers such as Issam Kazim, Mark Hoplamazian, and Lina Annab will share their insights on these pressing issues, shedding light on the direction of travel in the Middle East.

Dubai, known for its world-class airlines and luxury hotels, is facing the challenge of staying ahead in a rapidly changing global travel landscape. Issam Kazim, CEO of Dubai Tourism, will discuss the city’s future trajectory with Skift CEO Rafat Ali at the forum. Similarly, leaders in the luxury hospitality sector like Mark Hoplamazian and Dillip Rajakarier will share their perspectives on catering to the evolving needs of high-spending travelers in the Middle East.

With India being a key source market for tourism in Dubai and neighboring countries, insights from industry experts like Aloke Singh, CEO of Air India Express, will be crucial in understanding how to tap into the potential of the Indian travel market. The forum will explore opportunities for attracting Indian tourists and overcoming challenges to further boost tourism between India and the Middle East.

The entertainment sector in the UAE and the wider region is experiencing rapid growth and transformation, driven by developments such as party hotels and Formula 1 tracks. The forum will delve into this trend with a panel discussion on how entertainment is shaping the future of tourism in the region. Additionally, Varsha Arora, Skift Senior Research Analyst, will provide valuable insights on the current state of travel and tourism in the Middle East.

Despite the geopolitical tensions and conflicts that have impacted the wider Middle East, countries like Jordan are adapting to keep their tourism sectors resilient. Lina Annab, Minister of Tourism & Antiquities for Jordan, will share strategies for success amidst these challenges. The forum will also feature a presentation by Varsha Arora on the state of travel in the Middle East, offering attendees a comprehensive overview of the region’s tourism industry.

Registration for the Skift Global Forum East is currently open, with discounted tickets available for a limited time. Attendees can look forward to engaging sessions, networking opportunities, and insights from industry leaders that can help companies navigate the evolving landscape of travel in the Middle East. Subscribers to Skift Research, Skift Pro, Daily Lodging Report, and Airline Weekly can also benefit from additional discounts on event tickets, making it a valuable opportunity for industry professionals to stay informed and connected.

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