Sara Blakely, the founder of Spanx, is launching a new product that she believes will become a must-have accessory for women: high-heeled sneakers. Blakely used $5,000 of her savings to start a line of undergarments that eventually grew into a billion-dollar empire. She has been working on the idea for these hybrid stilettos and “hy-heel sneakers” for nine years, and has finally announced the upcoming launch of the new invention and brand on August 20th.
The new website for the high-heeled sneakers, called Sneex.com, has already been posted and offers shoes made of Napa leather, mesh, and suede. These sneakers are designed to address common pain points associated with high heels, such as a narrow toe box, uneven weight distribution on the ball of the foot, and a gap between the heel of the foot and the shoe. The products have gone through patent and trademark registration to ensure their uniqueness and functionality.
The retail prices for the high-heeled sneakers range from $395 to $595 per pair, positioning them as a luxury item for women who value both style and comfort. Blakely has been vocal about the need for comfortable high heels, citing the accomplishment of putting a man on the moon as evidence that someone should invent a better solution for women’s footwear. She sees Sneex as her way of advocating for women through innovative products that address real-life challenges.
Blakely’s mission with Sneex is to challenge the concept that “beauty is pain” and question whether discomfort is a necessary part of women’s fashion. The high-heeled sneakers are her way of sending a message to women who have experienced discomfort wearing heels, been forced to switch to flats at events, or thought they could no longer wear heels due to the pain. She believes that it is difficult to make a difference in the world when physical discomfort is holding women back, and she hopes that Sneex can offer a solution that allows women to feel empowered and comfortable in their footwear choices.
Sara Blakely’s journey from launching a small undergarment line to creating a billion-dollar company has been driven by her passion for empowering women and addressing their needs. By expanding her brand to include luxury high-heeled sneakers, she is continuing her mission to advocate for women through innovative products that challenge traditional notions of beauty and fashion. Sneex represents Blakely’s commitment to providing women with stylish and comfortable options for footwear, allowing them to feel confident and supported in every aspect of their lives.
The launch of Sneex marks a new chapter for Sara Blakely and her brand, showcasing her dedication to creating products that make a difference in the lives of women around the world. With her high-heeled sneakers, she hopes to revolutionize the way women view footwear and encourage them to prioritize their comfort without compromising on style. Blakely’s innovative spirit and commitment to empowering women serve as inspiration for aspiring entrepreneurs and consumers alike, showing that true success comes from following your passion and making a positive impact on the world.
