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What were you searching for in 2024?
According to Google’s Year in Search report, the world was surfing the web for news about the US election, the latest iPhone release, blockbuster movie releases, TikTok trends and style advice.
The results, Google told TechCrunch, aren’t just the most popular searches — that would be, for instance, the weather — but rather a list of people, places and things that became more popular this year or “had a high spike in traffic over a sustained period in 2024 as compared to 2023.”
Globally, coverage of sporting events took first place in searches, with Copa América taking the top spot, followed by the UEFA European Championship and the ICC Men’s T20 World Cup.
Liam Payne, the singer and former One Direction member who died this year was fifth on the list, trailed by President-elect Donald Trump and information about the new iPhone 16, which was released this fall. the 2024 Olympic Games in Paris and information about Catherine, Princess of Wales, were also among the top searches around the world.
In the US, news about the election, the New York Times’ game Connections and the Yankees fell among the most-searched terms of the year across the board.
When divided into sub-categories, Americans searched for Trump more than Harris, JD Vance and President Joe Biden, and in searches for celebrity deaths, users looked up news about the passing of Toby Keith, who died this year after battling cancer, more than any other.
Diddy, the rapper who faces racketeering and sex trafficking charges, was the No. 1 most-searched musician globally but fell in second place behind Usher in the US.
Around the globe, the top-searched TV series was the Netflix hit “Baby Reindeer,” while “Inside Out 2,” released this summer, was the most-searched flick both globally and in the US. Domestically, it was followed by “Beetlejuice Beetlejuice,” “It Ends with Us” and “Saltburn.”
It was also the year of the martini, as the Porn Star Martini — followed by the buzzy US Open Honey Deuce and the viral Hugo spritz — took first place for the most-searched cocktail in the country, while dirty martinis placed fifth, lychee martinis took sixth lemon drop martinis fell at ninth.
Meanwhile, on-trend Americans searched for the viral “mob wife aesthetic” — marked by micro skirts, large fur coats and voluminous hair ‘dos — more than any other. “Brat” landed at fourth place on the style “aesthetic” list, while “office siren” placed seventh.
Fashion-forward users also searched for the “back in style” fads that saw a resurgence in 2024, “are skinny jeans back in style?” being the most-searched query after the snug-fitting denim was revived by Gen Zers this year.
Searches (Global)
Copa América
UEFA European Championship
ICC Men’s T20 World Cup
India vs England
Liam Payne
Donald Trump
India vs Bangladesh
iPhone 16
Olympic Games Paris 2024
Catherine, Princess of Wales
News (Global)
U.S. Election
Excessive heat
Olympics
Hurricane Milton
台風 気象 情報 台風 第 10 号 (Japanese for “Typhoon Weather Information Typhoon No.10”)
Iran
Rafah
Crowdstrike
Trump shot
Menendez brothers
People (Global)
Donald Trump
Catherine, Princess of Wales
Kamala Harris
Imane Khelif
Joe Biden
Mike Tyson
JD Vance
Lamine Yamal
Simone Biles
Diddy
Passings (Global)
Liam Payne
Toby Keith
O.J. Simpson
Shannen Doherty
Akira Toriyama
Ratan Tata
Alain Delon
Maggie Smith
James Earl Jones
Silvio Santos
Actors (Global)
Ka Williams
Pawan Kalyan
Adam Brody
Ella Purnell
Hina Khan
Kieran Culkin
Terrence Howard
Nimrat Kaur
Suon Foster
Brigie Bozzo
Athletes (Global)
Imane Khelif
Mike Tyson
Lamine Yamal
Simone Biles
Jake Paul
Nico Williams
Hardik Pandya
Scoie Scheer
Shashank Singh
Rodri
Games (Global)
Connections
Palworld
Innite Cra
Sprunki
Helldivers 2
Wuthering Waves
Black Myth: Wukong
Strands
Brawl Stars
PokéRogue
Movies (Global)
Inside Out 2
Deadpool & Wolverine
Saltburn
Beetlejuice Beetlejuice
Dune: Part Two
It Ends with Us
Oppenheimer
Kung Fu Panda 4
Alien: Romulus
Terrifier 3
Musicians (Global)
Diddy
Usher
Linkin Park
Sabrina Carpenter
Justin Timberlake
Ángela Aguilar
Drake Bell
Tracy Chapman
Dave Grohl
Angelina Mango
Food and Drink Recipes (Global)
Olympic chocolate muns
Tanghulu
Tini’s mac and cheese
Mango pickle
Dubai chocolate bar
Dense bean salad
Chia water
Sleepy girl
Lemon balm
Viral cucumber salad
Songs (Global)
Not Like Us – Kendrick Lamar
APT. – Rosé and Bruno Mars
Bling-Bang-Bang-Born – Creepy Nuts
Thick Of It – KSI
Espresso – Sabrina Carpenter
Hai Yorokonde – Kocchi no Kento
yes, and? – Ariana Grande
WILDFLOWER – Billie Eilish
Fortnight – Taylor Swi
Katchi Sera – Sai Abhyankkar
Sports Teams (Global)
New York Yankees
Los Angeles Dodgers
Inter Miami CF
Bayer 04 Leverkusen
Boston Celtics
New York Mets
Dallas Mavericks
Argentina national football team
Minnesota Timberwolves
Edmonton Oilers
TV Shows (Global)
Baby Reindeer
Fallout
House of the Dragon
Heeramandi
Shōgun
The Perfect Couple
Queen of Tears
Marry My Husband
3 Body Problem
Nobody Wants This
