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“Inner Excellence” by Jim Murphy. (Amazon Image)
Forget spending money on ads during NFL games, Amazon should just hand out books to players as a marketing ploy.
After Philadelphia Eagles star A.J. Brown was spotted reading on the sideline during Sunday’s playoff game against the Green Bay Packers, the book — “Inner Excellence” by Jim Murphy — shot to No. 1 best seller on Amazon overnight.
“This step-by-step training manual from one of the world’s top mental skills coaches will teach you how to train your mind like the very best,” reads part of the description for the 2020 book, which previously peaked at 523,497th in Amazon rankings.
“I was not expecting that. A real gift,” Murphy told The Associated Press, adding that his phone started blowing up with texts once his book was spotted on TV.
Doug Herrington, CEO of Worldwide Amazon Stores, which includes the tech giant’s online and mobile shopping experiences, posted about the viral moment on LinkedIn on Monday, saying that he grabbed a Kindle copy of the book himself.
While most players and coaches dedicate their sideline time to reviewing plays on a Microsoft Surface tablet, Brown said he often reads — he just happened to get caught by cameras this time. After the game, he posted images of the book on social media with highlighted passages and told reporters about how reading helps him refocus during a game.
