Two recent messages from top Taliban leaders in Afghanistan have highlighted tensions between hardliners and more moderate elements within the group. Supreme leader Hibatullah Akhundzada defended the imposition of Islamic law in a statement for Eid al-Fitr, while Interior Minister Sirajuddin Haqqani called on the Taliban to be humble and avoid behavior that upsets Afghans. The Taliban seized power in 2021 amid the chaotic withdrawal of U.S. and NATO forces, sparking international condemnation for their policies, particularly those affecting women and girls.
In his Eid messages, Akhundzada adopted a conciliatory tone in a written statement and a fiery one during a public address in Kandahar, emphasizing the Taliban’s commitment to Islamic principles and rejection of criticism from the international community. Haqqani, on the other hand, urged the Taliban to avoid creating rifts between the people and the authorities, acknowledging the challenges facing the nation. The differing messages reflect a broader strategy aimed at consolidating support among different factions within the Taliban and appealing to a broad Afghan public.
While some within the Taliban seek to soften their image and attract support from the global community, others are more focused on maintaining their hardline stance on issues such as women’s rights and Islamic law. The Taliban’s policies have led to widespread condemnation, economic decline, and humanitarian crises in Afghanistan, including food insecurity and displacement. Despite divisions within the group, leaders like Akhundzada and Haqqani are working to present a unified front and project strength both domestically and internationally.
Ahmed Rashid, a Pakistani journalist and author who has written extensively on Afghanistan and the Taliban, noted the complexities within the group, with moderates advocating for change but lacking the power to implement it. Akhundzada’s communication style, rooted in mosque training, helps him establish authority, but his refusal to address pressing issues facing Afghan society has led to frustration among some segments of the population. Meanwhile, Haqqani has a strong popular base and is able to navigate the complexities of Taliban leadership to advance his agenda.
The Taliban’s messaging strategy serves multiple purposes, aiming to demonstrate their influence both at home and abroad. While they lack formal recognition as Afghanistan’s legitimate government, they have established diplomatic relations with key regional players like China, Iran, and Pakistan. By projecting a mix of strength and pragmatism, the Taliban seek to maintain cohesion within the group, attract support from the broader Afghan population, and engage with the international community on their own terms. The ongoing tensions between hardliners and moderates within the Taliban suggest that their governance will continue to face challenges in the months and years ahead.

