As a food expert, David Atherton shared insights on how to identify authentic dishes and products like New York Bagels, Cornish Pasties, and Italian pizzas. These regional delicacies have strict guidelines for preparation, ensuring their uniqueness. For example, a traditional Neapolitan Margherita pizza must be made with Italian flour, tomatoes, and mozzarella, with manual dough kneading and specific size requirements. Cornish pasties should have distinctive crimping and specific fillings. New York bagels are boiled before baking to achieve the desired texture and chewiness. Atherton also shared interesting facts, such as croissants originating in Vienna and authentic French pastries being straight, not curved.
A survey of 2,000 adults showed that 62% value authenticity in food, as traditional dishes are believed to taste better and be of higher quality. Many people research the origins of food they consume and regularly enjoy cuisine from different cultures. On average, Brits indulge in foods from at least three cultures each week, with half claiming to be knowledgeable about authentic dishes worldwide. Furthermore, more than a quarter of people enjoy learning about local foods while on holiday. The survey also revealed that food variety is a significant factor in holiday enjoyment, with many individuals wanting to travel to Italy for pizza or New York for bagels.
A campaign by New York Bakery Co., with David Atherton as the “Chief Authenticity Expert,” aims to educate consumers on how to identify authentic foods like bagels, pizza, pasties, and pies. Criteria for authenticity include history, heritage, iconic flavors, and baking methods. By providing a guide on what to look for in authentic foods, the campaign aims to help consumers make informed choices. Key indicators of authenticity include the chewy texture and golden crust of New York bagels, specific size requirements for Italian pizza, crimped sides for Cornish pasties, and ingredients like Durum wheat for Italian pasta.
In addition to the expert insights, the campaign emphasizes the importance of authenticity in food, as it is associated with the best taste and quality. Brits value the authenticity of dishes from different countries and cultures, with many actively seeking out traditional foods. The campaign encourages consumers to prioritize authenticity when choosing foods like bagels, pizza, pasties, and pies. By focusing on history, heritage, and unique flavors, consumers can ensure they are enjoying genuine, high-quality culinary experiences.
The campaign highlights the importance of authenticity in food, with an emphasis on traditional preparation methods and ingredients. By providing consumers with tools to identify authentic foods, such as bagels, pizza, pasties, and pies, the campaign aims to elevate the culinary experiences of consumers. By learning about the history, heritage, and unique flavors of these dishes, consumers can make informed choices when selecting foods. David Atherton’s expertise and insights help consumers understand the importance of authenticity and make informed decisions when exploring different culinary traditions.
Overall, the campaign by New York Bakery Co. and David Atherton seeks to educate consumers on how to identify authentic foods and appreciate the heritage and flavors of regional dishes. By emphasizing the importance of authenticity in food choices, the campaign aims to enhance the culinary experiences of consumers. From New York bagels to Italian pasta, understanding the unique characteristics of authentic dishes can help consumers make informed decisions and enjoy traditional flavors. The campaign shines a light on the value of authenticity in food and encourages consumers to explore and appreciate the rich culinary diversity of different cultures.
